On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry.
Somehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC […]
Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.
Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers 0
The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Born between the years 1994 and 2004, iGen is significantly different than any of its predecessors. This generation is considered the most informed with an abundance of knowledge at its fingertips.
Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the article, “No More Troubled Water” popped off the page. I was going to pass the article by, until I read the subhead … One Marketer Turned CIO Offers Four Key Techniques For Bridging the Gap Between IT and Marketing. I was immediately interested and happy that I did the double take.
You may be wondering about iGen, also known as Generation Z, and how they interact and communicate. Stefan Pollack, President of The Pollack PR Marketing Group and the Author of the book, Disrupted, knows just how to reach iGen and the best ways to become a relevant part of their world. I read Stefan’s book and wanted to share his insights with you. Below is our Q&A interview to give you a glimpse into the youth culture of today.
Congratulations to the Class of 2013 and best of luck to our #PRStudChat graduates!
The Mashable article, “The Big Word That Means Very Little,” written by Lauren Hockenson states, “You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement.
You may have heard this expression: “When a crisis strikes, you need to communicate immediately.”
Here’s something fun to add to your May activities … My friend Sarah Evans emailed me last night to let me know that Tracky had just launched the first Virtual Hackathon called #Commhacks for communications professionals.
My media training clients often tell me they don’t trust reporters because they use “sleazy” tactics to coax information from them. When I hear that, I ask my clients this question: “Are there ever times you tell your colleagues something behind closed doors that you’d rather not share with the reporter?”
#PRStudChat Explores Summer Internships & Career Opportunities for Students on Thursday, April 25th 0
It’s not summertime yet, but most of the #PRStudChat student population is thinking about summer internships. What type of internship would be best? How do I make the most of my Internship and what are expected of Interns as they encounter real world PR experience? These are a few of the topics we’ll explore with our community on Thursday, April 25, 2013 at 8:30 p.m. ET.
For PR pros who want to stay relevant in their organizations and for those new professionals who are starting their careers in communications, this is a serious question. On March 28, 2013, Sergei Samoilenko, Geno Church and I presented a PRSA Webinar on The Universal PR Professional of Tomorrow. The focus of our discussion was on PR roles and responsibilities, new ways to engage and share meaningful content, and the need to close the gap between what universities teach and what students should know when they enter into the field.
This is that time of year when I, and hordes of other fellow educators and PR professionals, start seeing an uptick in panic-laced emails/Facebook updates from soon-to-be-graduated seniors who have suddenly realized that life is about to slap them squarely in the face.
With so many different career paths to follow, what is it about being an entrepreneur that’s so appealing? On Tuesday, March 19th at 8:30 p.m. ET, #PRStudChat will ask a panel of special guests why they started their own businesses and what made them take the leap to become entrepreneurs in PR.