Relationship Building: The Tweet Chat is Over … Now What? 0

Every week, I look forward to a good tweet chat discussion. Participating in the conversation or even just following along is a great way to learn, get inspired and to meet interesting people. Joining a tweet chat discussion is a new way to network and it’s proving to be effective. However, what happens after a tweet chat is over? The hour is up and people go their separate Twitter ways. Too often it seems that the dynamic interactions end after the event and some of the great connections are lost.

On June 25th, Join PRStudChat for a Discussion on  “Building Your Brand to Land Your Dream Job”

On June 25th, Join PRStudChat for a Discussion on “Building Your Brand to Land Your Dream Job” 0

Now that school is out many of our students have started interning or they are working full-time in the field. They’ve been building their resumes and portfolios from the start of their school careers, knowing that graduation was always just around the corner.
In an effort to further help our students, as they explore their PR and communication career options, #PRStudchat invites you to join a community discussion on Wednesday, June 25th at 8:30 p.m. ET, focusing on the topic “Building Your Brand to Land Your Dream Job.”

Continuing the Discussion on the Future of Communications

Continuing the Discussion on the Future of Communications 0

The question, “What is the future of communications?” is the question of the year; one that’s being addressed in many different professional circles. On May 28th, I participated in a Google Plus on air hangout with Adam Cranfield, Neville Hobson, Danny Whatmough and Paul Sutton to answer some very targeted questions about PR and communications moving forward. You can check out the videos below for an introduction to the larger discussion that will continue on June 18th at the FutureComms 14 Conference in London. I’ll be delivering the opening keynote address, sharing my thoughts on how we need to move forward as modern communicators.

Author Susan Young Joins #PRStudChat on Tuesday, Feb. 19th to Discuss Social Media & Business Communications 1

As we roll into February, PR and marketing professionals are actively incorporating social media in their personal and professional communications. Moving beyond simply gaining likes and followers and sharing fun apps on Facebook, social media can be used effectively in your business communications; from better blogging techniques, which spark passionate conversations with stakeholders to reaching […]

8 PR Practices Website Launches to Help Visualize PR Hybrid Approach

8 PR Practices Website Launches to Help Visualize PR Hybrid Approach 2

I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and Public Relations: Eight New Practices for the PR Professional was my first attempt at crystallizing these new PR roles and providing a framework for communication professionals. The book focuses on eight distinct practices that PR pros are carrying out everyday. […]

7 secrets of a master digital storyteller 3

  A Guest Post By Author Susan Young You may have noticed that digital storytelling and brand journalism are making headlines. Anyone interested in PR, marketing, social media, and branding knows this new approach to communicating with the public has immense value and influence. It offers refreshing new ways to connect with prospects, customers, investors, […]

Author Brad Phillips Visits #PRStudChat to Discuss Media Training Tips in the Age of Social Media 0

Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness.  There are many tips you need to know before your next interview, as today’s media spokesperson must not only compete with smaller attention spans, but also social media overload. We thought a discussion about media […]

Book Review: The Power of Communication 2

The Power of Communication by Helio Fred Garcia is on of my new favorites in 2012. The book focuses on building trust and loyalty through strategic communications and offers a well-rounded view of how to win “the hearts and minds” of the public. Most importantly, it educates you on how to communicate effectively and without self-inflicted harm, especially during a crisis.

Getting Back to the PR Basics

Getting Back to the PR Basics 1

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.

HOW TO integrate social collaboration in your PR 2.0 strategies

HOW TO integrate social collaboration in your PR 2.0 strategies 5

For the past year, I’ve been on quest to spread the word about open social collaboration and productivity and why it is the key to social media success and essential to every public relations professional. According to analysts at Altimeter Group, enterprise collaboration drives business value in four ways:

 

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