Building Your Employee Social Media Champions

Building Your Employee Social Media Champions 0

Being in PR and marketing is an instant invitation to participate in your company’s social media program. You’re automatically designated as the “employee social champions” who in most cases will come together and be a part of your organization’s social vision and strategy, development of social guidelines and policies, creation and sharing of content and engagement with stakeholders in online communities.

Building Your Reputation Task Force

Building Your Reputation Task Force 0

Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency. She shared with me her thoughts on the importance of the brand and pointed out one resource she referred to it as our “marketing bible.” You may have guessed already … it’s the branding guide or brand style guidelines.

Finding Your Creative Energy

Finding Your Creative Energy 0

There are days when I’m elbow deep in strategic planning, from research, audits and policies to communications strategy for my clients. However, at any time I could be called to put on my creative hat and brainstorm some fun / unique program ideas. Sound familiar? It’s a big shift from left to right brain, turning […]

Author Brad Phillips Visits #PRStudChat to Discuss Media Training Tips in the Age of Social Media 0

Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness.  There are many tips you need to know before your next interview, as today’s media spokesperson must not only compete with smaller attention spans, but also social media overload. We thought a discussion about media […]

Book Review: The Power of Communication 2

The Power of Communication by Helio Fred Garcia is on of my new favorites in 2012. The book focuses on building trust and loyalty through strategic communications and offers a well-rounded view of how to win “the hearts and minds” of the public. Most importantly, it educates you on how to communicate effectively and without self-inflicted harm, especially during a crisis.

Getting Back to the PR Basics

Getting Back to the PR Basics 1

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.

HOW TO integrate social collaboration in your PR 2.0 strategies

HOW TO integrate social collaboration in your PR 2.0 strategies 5

For the past year, I’ve been on quest to spread the word about open social collaboration and productivity and why it is the key to social media success and essential to every public relations professional. According to analysts at Altimeter Group, enterprise collaboration drives business value in four ways:

The Universal PR Professional of Tomorrow

The Universal PR Professional of Tomorrow 0

Yesterday, I had the pleasure of participating on a PRSA International Conference panel session titled, “The Universal PR Professional of Tomorrow.”  The other panel members included my friends: Serge Samoilenko, who is a communication instructor at George Mason University. He is a researcher, writer and educator interested in the strategic use of social media.  to help […]

#PRStudChat Discusses SEO and Content Marketing on October 18th

#PRStudChat Discusses SEO and Content Marketing on October 18th 0

It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our resources, it’s the perfect time to think about social media content and Search Engine Optimization (SEO). This month’s #PRStudChat session, which takes place on Thursday, October 18th at 8:30 p.m. ET, will focus on the importance of including SEO and a content marketing strategy in our PR programs.

5 Ways to “Listen” For Better Blog Content 4

It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics. One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations .

 

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