It’s time to ring in the New Year with #PRStudChat! On Wednesday, January 21, 2015, at 8:30 p.m. ET, PR professionals, students and educators will join together for a special chat session focused on “PR Wishes and Best Practices” for the industry in 2015. Making resolutions is the easy part, understanding the hard work and effort required to keep your resolutions can be a challenge.
A few months ago, I decided to review my 2014 New Year’s Resolutions to see how well I did. At the time I had accomplished approximately three quarters of what I had set out to do for the year. However, when I reflected on the areas where I fell short, my excuses (notice, I purposely used the word “excuses”) had to do with “time.”
I met John Muscarello, founder of Endless Job Offers, a few years ago. There are young professionals in my industry who stand out as great networkers and connectors, and John is definitely one of them. From the handwritten personal notes and his incredible passion for helping people to connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. Here’s my Q&A with John who shares his thoughts about networking, relationship building and finding the right career path.
I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book of choice was Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann and Ken Burbary. After finishing the book, I’m happy to report it was a great read.
On July 16th, I had the honor of speaking at the Council of PR Firm’s InternFest 2013. More than 175 NYC interns gathered for a program at the NYU Kimmel Center. With only 10 to 15 minutes for opening remarks, I wanted to offer young professionals a glimpse into the world of PR, through a […]
I’ve had easily a half-dozen or more one-on-one conversations this summer with students – current and former – from Curry College, where I teach PR full-time in our undergraduate Communication Department, and Regis College, where I teach part-time in the graduate Organizational and Professional Communications program.
In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.
A local reporter is scheduled to visit your office in a few days to conduct an interview with you.
It’s a critical interview for your company, one that will impact your growth, your reputation, and your bottom line. You prepare for it carefully, huddling with your leadership team and preparing highly memorable media messages that will gain the audience’s attention—and trust. You may even conduct a mock interviewing session to gain comfort when answering challenging questions.
When on vacation in Taiwan, I always read one of the English-language newspapers to keep up with what’s going on both globally and locally. This year, I noticed a preponderance of articles, analyses, and commentaries addressing the issue of accurate communication in today’s mega-wired, anything-can-be-reported world.
Crisis planning has become somewhat of an art form since the 1980’s thanks to Johnson & Johnson’s deft handling off the Tylenol crisis. They set the gold standard. They acted very fast recalling every Tylenol capsule in America, and then quickly introducing tamper-proof bottles.
Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day. But the telephone habits they use during those calls are radically different from the ones they need for print or radio interviews conducted by phone, known as “phoners.”
Today’s PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and to effectively communicate stories to the public. The changes we’ve seen to date have been swift and steady, making it even more important for us to stay abreast of the communication preferences of our media friends, especially as they experience monumental changes in their writing styles and reporting methods.
Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers 0
The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Born between the years 1994 and 2004, iGen is significantly different than any of its predecessors. This generation is considered the most informed with an abundance of knowledge at its fingertips.
Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the article, “No More Troubled Water” popped off the page. I was going to pass the article by, until I read the subhead … One Marketer Turned CIO Offers Four Key Techniques For Bridging the Gap Between IT and Marketing. I was immediately interested and happy that I did the double take.
You may be wondering about iGen, also known as Generation Z, and how they interact and communicate. Stefan Pollack, President of The Pollack PR Marketing Group and the Author of the book, Disrupted, knows just how to reach iGen and the best ways to become a relevant part of their world. I read Stefan’s book and wanted to share his insights with you. Below is our Q&A interview to give you a glimpse into the youth culture of today.
Congratulations to the Class of 2013 and best of luck to our #PRStudChat graduates!
The Mashable article, “The Big Word That Means Very Little,” written by Lauren Hockenson states, “You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement.