On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.
We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water? This is all part of the importance of having a concrete plan for a brand’s social networks. If you don’t have a plan, you’re going to fail on Facebook and Twitter.
On Tuesday, October 28th at 8:30 p.m. eastern, public relations students, professionals and educators will celebrate Halloween with a Twitter chat focused on the best ways to manage the most terrifying moments faced by those in the PR industry.
Most people don’t know how to use a telephone. Sure, they talk on the phone with their family, friends, and business contacts every day. But the telephone habits they use during those calls are radically different from the ones they need for print or radio interviews conducted by phone, known as “phoners.”
Today’s PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and to effectively communicate stories to the public. The changes we’ve seen to date have been swift and steady, making it even more important for us to stay abreast of the communication preferences of our media friends, especially as they experience monumental changes in their writing styles and reporting methods.
Join #PRStudChat on Tuesday, June 18th to Explore Generational Marketing: From iGen (Gen Z) to Baby Boomers 0
The summer of 2013 marks the one-year anniversary of a new generation of consumers who have entered into the marketplace and joined the workforce. This generation is known as iGen or Generation Z. Born between the years 1994 and 2004, iGen is significantly different than any of its predecessors. This generation is considered the most informed with an abundance of knowledge at its fingertips.
Have you ever come across an article that makes you look twice? I was perusing my husband’s CIO magazine (yes, a hard physical copy), during my usual morning “catch up on articles” routine, when the article, “No More Troubled Water” popped off the page. I was going to pass the article by, until I read the subhead … One Marketer Turned CIO Offers Four Key Techniques For Bridging the Gap Between IT and Marketing. I was immediately interested and happy that I did the double take.
You may be wondering about iGen, also known as Generation Z, and how they interact and communicate. Stefan Pollack, President of The Pollack PR Marketing Group and the Author of the book, Disrupted, knows just how to reach iGen and the best ways to become a relevant part of their world. I read Stefan’s book and wanted to share his insights with you. Below is our Q&A interview to give you a glimpse into the youth culture of today.
Congratulations to the Class of 2013 and best of luck to our #PRStudChat graduates!
The Mashable article, “The Big Word That Means Very Little,” written by Lauren Hockenson states, “You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement.
You may have heard this expression: “When a crisis strikes, you need to communicate immediately.”
Here’s something fun to add to your May activities … My friend Sarah Evans emailed me last night to let me know that Tracky had just launched the first Virtual Hackathon called #Commhacks for communications professionals.
My media training clients often tell me they don’t trust reporters because they use “sleazy” tactics to coax information from them. When I hear that, I ask my clients this question: “Are there ever times you tell your colleagues something behind closed doors that you’d rather not share with the reporter?”
#PRStudChat Explores Summer Internships & Career Opportunities for Students on Thursday, April 25th 0
It’s not summertime yet, but most of the #PRStudChat student population is thinking about summer internships. What type of internship would be best? How do I make the most of my Internship and what are expected of Interns as they encounter real world PR experience? These are a few of the topics we’ll explore with our community on Thursday, April 25, 2013 at 8:30 p.m. ET.
For PR pros who want to stay relevant in their organizations and for those new professionals who are starting their careers in communications, this is a serious question. On March 28, 2013, Sergei Samoilenko, Geno Church and I presented a PRSA Webinar on The Universal PR Professional of Tomorrow. The focus of our discussion was on PR roles and responsibilities, new ways to engage and share meaningful content, and the need to close the gap between what universities teach and what students should know when they enter into the field.