PRStudChat Summertime Learning Opportunity for PR Students

PRStudChat Summertime Learning Opportunity for PR Students 1

While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations.

Carving out the Modern Day Communicator

Carving out the Modern Day Communicator 1

I had the privilege of speaking at the FutureComms 14 Conference in London on June 18th. Here are the Twitter highlights from the conference, if you’re interested in a day of the dynamic speakers, hot topics and plenty of insights all focused on one burning question … what is the future of communications? I opened the conference with a keynote discussing a communications journey; certainly not a simple or short one, but rather a long journey with constant changes, challenges, and rewards.

How Do Younger Generations Really Feel About Technology?

How Do Younger Generations Really Feel About Technology? 1

Understanding the technology use of younger generations can often appear as something that’s far out of reach from the world of older professionals. Unlike generations before, Millennials have grown up with immediate access to various forms of technology and an extremely pervasive and media saturated society. The gap between generations in this way can be problematic for businesses attempting to market to a younger demographic. With the Youth Tech Briefing USA 2014, Voxburner is making an effort to bridge a gap in understanding between businesses and their targeted audience by interviewing over one thousand 16 to 24 year olds across the United States.

#PRStudChat Explores PR & the Entrepreneur with a Panel of Experts on 3/19 at 8:30 p.m. ET 0

With so many different career paths to follow, what is it about being an entrepreneur that’s so appealing? On Tuesday, March 19th at 8:30 p.m. ET, #PRStudChat will ask a panel of special guests why they started their own businesses and what made them take the leap to become entrepreneurs in PR.

Author Susan Young Joins #PRStudChat on Tuesday, Feb. 19th to Discuss Social Media & Business Communications 1

As we roll into February, PR and marketing professionals are actively incorporating social media in their personal and professional communications. Moving beyond simply gaining likes and followers and sharing fun apps on Facebook, social media can be used effectively in your business communications; from better blogging techniques, which spark passionate conversations with stakeholders to reaching […]

8 PR Practices Website Launches to Help Visualize PR Hybrid Approach

8 PR Practices Website Launches to Help Visualize PR Hybrid Approach 2

I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and Public Relations: Eight New Practices for the PR Professional was my first attempt at crystallizing these new PR roles and providing a framework for communication professionals. The book focuses on eight distinct practices that PR pros are carrying out everyday. […]

7 secrets of a master digital storyteller 4

  A Guest Post By Author Susan Young You may have noticed that digital storytelling and brand journalism are making headlines. Anyone interested in PR, marketing, social media, and branding knows this new approach to communicating with the public has immense value and influence. It offers refreshing new ways to connect with prospects, customers, investors, […]

Author Brad Phillips Visits #PRStudChat to Discuss Media Training Tips in the Age of Social Media 0

Happy New Year #PRStudChat friends! We’re ready to kick off 2013 with a best practices session on media training preparedness.  There are many tips you need to know before your next interview, as today’s media spokesperson must not only compete with smaller attention spans, but also social media overload. We thought a discussion about media […]

Book Review: The Power of Communication 2

The Power of Communication by Helio Fred Garcia is on of my new favorites in 2012. The book focuses on building trust and loyalty through strategic communications and offers a well-rounded view of how to win “the hearts and minds” of the public. Most importantly, it educates you on how to communicate effectively and without self-inflicted harm, especially during a crisis.

Getting Back to the PR Basics

Getting Back to the PR Basics 1

Just a couple of years ago, I was a sophomore at Drexel University running my own PR consultancy, Kratz PR while juggling several PR internships. It wasn’t easy managing a dozen clients, class, executive roles in multiple student orgs, and internships but as a result, I fully saw myself as a PR man that would be rooted in the profession for years to come.

 

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