Corporate Blogging

In my last post, I discussed that companies usually engage in social media with their stakeholders in a two ways.  The first is through...

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Blogger Relations

I had a meeting with a client about a week ago and it was refreshing to see a seasoned marketing professional (who’s been in the business...

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My Book Signing with Marketwire at IABC

I recently attended IABC’s International Conference (www.iabc.com) in New York City. Marketwire (www.marketwire.com), a news release...

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Where and When to Engage

Lately, I’m finding it especially difficult to keep up with all of the different social networks and applications that are available on...

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The Twitter Addiction Part II

Since the last time I wrote about my Twitter addiction, several things have happened to me. So, I present to you Part II of my Twitter...

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Engaging the Millennials

From personal experience, I’ve always noticed how the account executive and account manager positions at the company are stepping stones....

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Teach an Old Dog New Tricks

The saying, “You can’t teach an old dog a new trick” has been around forever. I still hear it all the time, and I challenge that...

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Engagement From Within

One of my first blog posts discussed getting started with social media.  In that blog, I talked about my interview with Phil Gomes of...

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