Social Responsibility in Marketing

I woke up yesterday thinking about this topic and it’s still on my mind. The other day, my PR team met to brainstorm on media angles for...

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Why Should We Blog?

I work directly with senior level executives on their communications programs.  On a telephone conference call with two VPs, I suggested...

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Is Social Media in Your PR Planning?

Although everything you read today is about social media strategy, it’s o.k. if your company and leadership team are not completely ready...

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PR 2.0 Monitoring

Communications professionals are faced with the concern/issue of how to maintain control of communication when implementing social media...

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Why Would We Want to Be Social?

Writing a book is an amazing experience. I spoke with over 100 professionals including agency executives, company marketing directors,...

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PR 2.0 and Video

When I wrote my last book, The New PR Toolkit, I talked about how visual PR would become one of the greatest ways to reach and to...

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T1R Hosting Transformation Summit

Tier1 Research (T1R) held its annual Hosting Transformation Summit in Las Vegas on September 17 – 19, 2007. I had the pleasure of...

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No More Reluctance to Blogging

Why would a company or executives be reluctant to blog?  For the same reason that the company would be leery about how to control the...

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