New PR 2.0 Measurement – Part I

One of my Twitter buddies, @weldfeldpr, inspired me to write this blog post. However, before I can dig into the specifics tools to measure...

Read More

PR 2.0 Reputation Mending

I can't remember a time in my PR career when a brand (B2B or B2C) wasn't in some kind of trouble. From product recalls and e coli...

Read More

PR 2.0 Tools & Resources – MyPRGenie

There are so many new, great PR 2.0 tools and resources that deserve recognition. Today's blog post focuses on MyPRgenie...

Read More

The PR 2.0 Change

I'm basing my blog post on the reaction to my last post on "PR of the Past vs. PR 2.0 Today." I wrote that post to pinpoint the amazing...

Read More

PR of the Past vs. PR 2.0 Today

Even though PR is over 100 years old, I can only comment from experience on the last 20 years. As I walk down memory lane, from my first...

Read More

New PR Vocabulary

My daughter gets a vocabulary quiz every week in her English class. I vaguely remember having the same quizzes when I was her age. I...

Read More

Social Media Release vs. the Traditional Release

Almost daily, I find myself explaining and counseling on the differences between the Social Media Release (SMR) and the traditional news...

Read More

Credibility and the Typo

My blog post was inspired by Kami Huyse's post "When a Typo is the Difference between Life and Death." Kami discussed how a simple typo...

Read More