Blogs are So Much More than Ranting Diaries

I have found some of the best information, insight and advice on blogs.  In most cases from new friends, not even the people I’ve known...

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We Can Meet in the Middle

I know I’m not the only person out there who has a true appreciation for the traditional values of Public Relations. And, at the same...

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Social Responsibility in Marketing

I woke up yesterday thinking about this topic and it’s still on my mind. The other day, my PR team met to brainstorm on media angles for...

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Why Should We Blog?

I work directly with senior level executives on their communications programs.  On a telephone conference call with two VPs, I suggested...

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Is Social Media in Your PR Planning?

Although everything you read today is about social media strategy, it’s o.k. if your company and leadership team are not completely ready...

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PR 2.0 Monitoring

Communications professionals are faced with the concern/issue of how to maintain control of communication when implementing social media...

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Why Would We Want to Be Social?

Writing a book is an amazing experience. I spoke with over 100 professionals including agency executives, company marketing directors,...

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PR 2.0 and Video

When I wrote my last book, The New PR Toolkit, I talked about how visual PR would become one of the greatest ways to reach and to...

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