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	<title>Comments on: PR 2.0 Defined</title>
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	<description>PR 2.0 Strategies</description>
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		<title>By: Remote Monitor</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-28575</link>
		<dc:creator>Remote Monitor</dc:creator>
		<pubDate>Wed, 11 Jan 2012 14:39:07 +0000</pubDate>
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		<description>&lt;strong&gt;Very Good Stuff...&lt;/strong&gt;

We are loving the story!...</description>
		<content:encoded><![CDATA[<p><strong>Very Good Stuff&#8230;</strong></p>
<p>We are loving the story!&#8230;</p>
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		<title>By: Notes on a Career &#171; Adam P. Coulter&#39;s Blog</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-3855</link>
		<dc:creator>Notes on a Career &#171; Adam P. Coulter&#39;s Blog</dc:creator>
		<pubDate>Thu, 20 May 2010 18:15:49 +0000</pubDate>
		<guid isPermaLink="false">http://deirdrebreakenridge.com/pr-20-defined/#comment-3855</guid>
		<description>[...] to be embarking on a career of public relations and the unprecedented opportunities stemming from PR 2.0 inspire [...]</description>
		<content:encoded><![CDATA[<p>[...] to be embarking on a career of public relations and the unprecedented opportunities stemming from PR 2.0 inspire [...]</p>
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		<title>By: Gretchen Gary&#39;s Blog &#187; Web 2.0, PR 2.0 and the Ever Changing State of Communications</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-3726</link>
		<dc:creator>Gretchen Gary&#39;s Blog &#187; Web 2.0, PR 2.0 and the Ever Changing State of Communications</dc:creator>
		<pubDate>Wed, 05 May 2010 19:04:50 +0000</pubDate>
		<guid isPermaLink="false">http://deirdrebreakenridge.com/pr-20-defined/#comment-3726</guid>
		<description>[...] that thought leaders in the states were also pioneering a new approach to public relations with PR 2.0. While I was already using online PR distribution tools, I was totally out of the loop on how to [...]</description>
		<content:encoded><![CDATA[<p>[...] that thought leaders in the states were also pioneering a new approach to public relations with PR 2.0. While I was already using online PR distribution tools, I was totally out of the loop on how to [...]</p>
]]></content:encoded>
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		<title>By: Up and Atom. &#171; The stacks: finding that place</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-2299</link>
		<dc:creator>Up and Atom. &#171; The stacks: finding that place</dc:creator>
		<pubDate>Wed, 16 Dec 2009 15:58:05 +0000</pubDate>
		<guid isPermaLink="false">http://deirdrebreakenridge.com/pr-20-defined/#comment-2299</guid>
		<description>[...] Essentially, don&#8217;t stress. Social media is a simple concept but can seem overwhelming because there are SO many applications that connect you with an even larger number of people. Isn&#8217;t that an opportunity? If you could get your foot in the door with the world, why not? Get on board. Better yet, get ahead. You never know, you could become the next social media guru. [...]</description>
		<content:encoded><![CDATA[<p>[...] Essentially, don&#8217;t stress. Social media is a simple concept but can seem overwhelming because there are SO many applications that connect you with an even larger number of people. Isn&#8217;t that an opportunity? If you could get your foot in the door with the world, why not? Get on board. Better yet, get ahead. You never know, you could become the next social media guru. [...]</p>
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		<title>By: Public Relation(ship)s &#171; Moving 4 Word</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-2196</link>
		<dc:creator>Public Relation(ship)s &#171; Moving 4 Word</dc:creator>
		<pubDate>Tue, 17 Nov 2009 15:31:15 +0000</pubDate>
		<guid isPermaLink="false">http://deirdrebreakenridge.com/pr-20-defined/#comment-2196</guid>
		<description>[...] This principle also applies to PR professionals. In their book, Putting the Public Back in Public Relations (PPBPR), Brian Solis and Deirdre Breakenridge, suggest that PR professionals have failed to understand and listen to their audiences, thus turning PR into a one-way communication stream in which professionals talk at an uninterested public. However, Web 2.0, with its vital social networks and long tail of organizations and niche markets, warrants the development of a public-centered PR, or PR 2.0. [...]</description>
		<content:encoded><![CDATA[<p>[...] This principle also applies to PR professionals. In their book, Putting the Public Back in Public Relations (PPBPR), Brian Solis and Deirdre Breakenridge, suggest that PR professionals have failed to understand and listen to their audiences, thus turning PR into a one-way communication stream in which professionals talk at an uninterested public. However, Web 2.0, with its vital social networks and long tail of organizations and niche markets, warrants the development of a public-centered PR, or PR 2.0. [...]</p>
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		<title>By: PR Evolution &#187; Blog Archive &#187; PR of the Past vs. PR 2.0 Today</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-1097</link>
		<dc:creator>PR Evolution &#187; Blog Archive &#187; PR of the Past vs. PR 2.0 Today</dc:creator>
		<pubDate>Sat, 14 Feb 2009 16:25:11 +0000</pubDate>
		<guid isPermaLink="false">http://deirdrebreakenridge.com/pr-20-defined/#comment-1097</guid>
		<description>[...] then and now, it’s all grown up and is an even more valuable resource to any organization.    PR 2.0 helps to facilitate meaningful conversations and builds stronger relationships, not only with [...]</description>
		<content:encoded><![CDATA[<p>[...] then and now, it’s all grown up and is an even more valuable resource to any organization.    PR 2.0 helps to facilitate meaningful conversations and builds stronger relationships, not only with [...]</p>
]]></content:encoded>
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		<title>By: PR 2.0 Strategies : Deirdre Breakenridge &#187; Changing Roles &#38; Responsibilities</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-564</link>
		<dc:creator>PR 2.0 Strategies : Deirdre Breakenridge &#187; Changing Roles &#38; Responsibilities</dc:creator>
		<pubDate>Mon, 12 Jan 2009 20:01:17 +0000</pubDate>
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		<description>[...] and web procedures in a typical day have radically changed as a result of social media and PR 2.0.  So, if I were to go into more detail for Amanda or anyone else who’s interested in the details [...]</description>
		<content:encoded><![CDATA[<p>[...] and web procedures in a typical day have radically changed as a result of social media and PR 2.0.  So, if I were to go into more detail for Amanda or anyone else who’s interested in the details [...]</p>
]]></content:encoded>
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		<title>By: PR 2.0 Strategies : Deirdre Breakenridge &#187; PR 2.0 Tools &#38; Resources</title>
		<link>http://www.deirdrebreakenridge.com/pr-20-defined/comment-page-1/#comment-432</link>
		<dc:creator>PR 2.0 Strategies : Deirdre Breakenridge &#187; PR 2.0 Tools &#38; Resources</dc:creator>
		<pubDate>Wed, 03 Dec 2008 14:45:24 +0000</pubDate>
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		<description>[...] to my PR managers, today’ top two PR 2.0 tools are PitchEngine, which is a social networking site that connects PR professionals, bloggers [...]</description>
		<content:encoded><![CDATA[<p>[...] to my PR managers, today’ top two PR 2.0 tools are PitchEngine, which is a social networking site that connects PR professionals, bloggers [...]</p>
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