Comments on: PR 2.0 Defined

By: Up and Atom. « The stacks: finding that place

Up and Atom. « The stacks: finding that place — Wed, 16 Dec 2009 15:58:05 +0000

[...] Essentially, don’t stress. Social media is a simple concept but can seem overwhelming because there are SO many applications that connect you with an even larger number of people. Isn’t that an opportunity? If you could get your foot in the door with the world, why not? Get on board. Better yet, get ahead. You never know, you could become the next social media guru. [...]

By: Public Relation(ship)s « Moving 4 Word

Public Relation(ship)s « Moving 4 Word — Tue, 17 Nov 2009 15:31:15 +0000

[...] This principle also applies to PR professionals. In their book, Putting the Public Back in Public Relations (PPBPR), Brian Solis and Deirdre Breakenridge, suggest that PR professionals have failed to understand and listen to their audiences, thus turning PR into a one-way communication stream in which professionals talk at an uninterested public. However, Web 2.0, with its vital social networks and long tail of organizations and niche markets, warrants the development of a public-centered PR, or PR 2.0. [...]

By: PR Evolution » Blog Archive » PR of the Past vs. PR 2.0 Today

PR Evolution » Blog Archive » PR of the Past vs. PR 2.0 Today — Sat, 14 Feb 2009 16:25:11 +0000

[...] then and now, it’s all grown up and is an even more valuable resource to any organization. PR 2.0 helps to facilitate meaningful conversations and builds stronger relationships, not only with [...]

By: PR 2.0 Strategies : Deirdre Breakenridge » Changing Roles & Responsibilities

Mon, 12 Jan 2009 20:01:17 +0000

[...] and web procedures in a typical day have radically changed as a result of social media and PR 2.0. So, if I were to go into more detail for Amanda or anyone else who’s interested in the details [...]

By: PR 2.0 Strategies : Deirdre Breakenridge » PR 2.0 Tools & Resources

PR 2.0 Strategies : Deirdre Breakenridge » PR 2.0 Tools & Resources — Wed, 03 Dec 2008 14:45:24 +0000

[...] to my PR managers, today’ top two PR 2.0 tools are PitchEngine, which is a social networking site that connects PR professionals, bloggers [...]

By: PR 2.0 Strategies : Deirdre Breakenridge » PRSA International Conference, PR Pros Embrace Social Media

Thu, 30 Oct 2008 15:09:03 +0000

[...] of the discussions I had surfaced around PR 2.0. Being in the Marketwire booth was a natural fit for this discussion. Marketwire is a very [...]