#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

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We’re headed into May and graduation season. Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. For many organizations, at the top of the skills list, is managing digital media and analytics. More companies are active online and through social media. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

On Thursday, April 26th at 12:00 p.m. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Joining us as our special guest and co-host will be Chuck Hemann, Managing Director and Head of Digital Analytics at W2O Group. Chuck literally wrote the book on Digital Marketing Analytics, along with his co-author, Ken Burbary back in April of 2013. Now, you can check out the 2nd edition of their book here.

Digital Marketing Analytics BookChuck and our community will discuss several digital analytics topics and answer the following questions on the 26th. We encourage all community members to share their perspectives and ideas.

Q1. In this digital world we live in, how important are digital marketing analytics and why?

Q2. What is the first thing a PR student or professional should do to learn digital marketing analytics?

Q3. In your book, Digital Marketing Analytics you mention prioritization is key. How do you decide what to prioritize?

Q4. Can analytics lead to creating impactful experiences for your clients and customers? How? Could you give us an example?

Q5. We hear everyone talking about social media impact. What is social media ROI?

Q6. How do you track the performance of the paid, earned, shared and owned media through your channels? What tools do you recommend?

Q7. How do you integrate paid and social data to build the bigger picture?

Q8. What resources do you recommend for learning and keeping up to date on digital marketing analytics?

Q9. Any final words on digital marketing analytics?

As always, we welcome your questions before or during the chat. You can tweet @PRStudChat@CorinaManea@ValerieSimon or @DBreakenridge with any questions you would like answered.

See you on Thursday, April 26th at 12:00 p.m. ET!

About #PRStudChat

It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals … A community where everyone can learn and grow together.

 About Spin Sucks

Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry.

What started as a simple blog, soon became a movement. Spin Sucks is the number one PR blog in the world, the go-to resource for PR professionals to learn new strategies and tactics, to share and receive expert advice. It’s also the place where people have fun discussions, brainstorm, ask for help, and make new friends.

 

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