It’s the beginning of the 4th quarter, and we’re in 2013 PR planning mode. As we develop our communications plans and evaluate our resources, it’s the perfect time to think about social media content and Search Engine Optimization (SEO). This month’s #PRStudChat session, which takes place on Thursday, October 18th at 8:30 p.m. ET, will focus on the importance of including SEO and a content marketing strategy in our PR programs.
We have a very special guest participating in our chat session the night of the 18th. It is with great pleasure that Lee Odden, CEO of Top Rank Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing joins the discussion and shares his insights. For those of you who don’t know Lee, you can find more information about his experience and accomplishments on the TopRank blog Online Marketing Blog.
A few of the topics we will discuss on the 18th with Lee and the #PRStudChat community include: Setting objectives and the roadmap to content marketing strategy, determining words that are key to customers, learning how to build your content plan and SEO, and determining content marketing measurement in your plan. Of course, if you have any interesting topics to share, or questions for Lee to answer, you can post them in our LinkedIn Discussion Group and we’ll include them in the session.
We’re really excited to have Lee participate as our special guest and to shed some light on strategic content marketing and optimization. We hope you will join us on the 18th to share your thoughts with the community and to further the strategic planning process. “See” you on the 18th.
A little more about #PRStudChat …
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more