I guess you’ve heard this expression “Putting the Public Back in Public Relations” quite a bit, but perhaps you haven’t seen progress toward making it happen. My new book, Putting the Public Back in Public Relations, co-authored with Brian Solis, offers PR professionals the steps they need to take to become champions in the PR industry and turn PR’s reputation around by educating organizations worldwide about valuable communication to stakeholders through social media strategies.
You may be wondering, “Well Deirdre and Brian, just how do you this, put the public back in PR? Some may think it’s a monumental task. However, it starts with your understanding of the convergence of PR 1.0 + PR 2.0 (the concepts and approach discussed in my last book) which equal PR and by reinventing PR around two way conversations with both traditional and new influencers.
Somewhere between the beginning of PR, in the days of Ivy Lee and Edward Bernays, and the way the PR industry is branded today, the profession lost its way. Our industry is equated with spin, hype and BS (Brian and I go into more detail and examples in our book that speak directly to these issues especially among new influencers). But, honestly, where would we be without great PR that builds trust, relationships, brand loyalty, reputations and brings brands closer to the very people they need to communicate with directly.
Socialized media and your new role play a huge part in the transformation of the PR industry. Through social media and a changing media landscape, the PR person’s everyday role has significantly changed. We are no longer publicists or press agents. Of course, we’ll always be strategists vying for our seat in the boardroom, but we take on some very new and interesting roles. Today, we must be well versed in Web and viral marketing, customer service and relationship management, market analytics, cultural anthropology, and social tools.
Putting the Public Back in Public Relations is an exercise in not only good PR but it’s also a very exciting time for PR professionals to learn and embrace a new PR that takes the best of everything we’ve learned in the past and moves it forward with the most advanced social media tools for the greatest brand communication. Putting the Public Back in Public Relations will transform the way you think, plan, prioritize and even the way you deliver PR services.
More to come on this very exciting topic!!