With the increasing use of digital communications, the July 20th PRStudChat session will focus on how advertising agencies and their clients are using digital media within their campaigns. Our two special guests that night will discuss the launch of the new Honda Quest with the PRStudChat community. We’re thrilled to announce that Alicia Jones, social media strategist at American Honda Motor Co., Inc. and San Tong, social media relationship manager at RPA (Honda’s ad agency that spearheaded this epic undertaking) will join us for a Tweet chat about the ins-and-outs of the project. They’ll explain what they learned along the way as well as answer the community’s questions.
We’re really excited about the July 20th chat session and look forward to learning about how advertising agencies are successfully implementing digital communications and how they are finding success with these programs. If you have any questions about the Honda Quest campaign or direct questions for our special guests, please feel free to post them on our LinkedIn Discussion Group. Hope to “see” you on the 20th!
A little more about the Honda Quest
The Super Civic Quest is an immersive an inventive piece of social media marketing. Created to coincide with the launch of a completely redesigned Honda Civic, the Quest leads players across some of the most popular websites and buzzworthy apps out there. Players can earn badges, Facebook credits and Amazon.com MP3’s. Conceived to specifically attract younger buyers, the Quest requires players to use their web savvy wits in order to discover 25 clues divided into five increasingly difficult levels in order to track down a missing Civic coupe that has vanished somewhere in the Internet. The missing Civic belongs to a distraught luchador – one of five characters that are the focal point of the larger Civic launch campaign.
Questies, as they’re affectionately known, uncover clues hidden on places like YouTube, Yelp, Twitter, Amazon.com, NotCot, Foursquare, Flickr, icanhascheezburgers and Failblog. They have to read ebooks, watch online security cameras, rearrange videos, download ringtones and explore augmented reality, to name just a few tasks. They have to use their computer. They have to use their smartphone. And sometimes they have to use them both together. In total, 30 unique clues and 7 pieces of custom content were created for the Quest.
A Little More About PRStudChat:
It began with a simple question asked by Angela Hernandez, then President of PRSSA at Central Michigan University (CMU). “Is PR Right for me?” A follow up blog post by PR 2.0 expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. Why not build a community to help students across the country, and even the globe, learn from the experience and perspective of industry professionals… A community where everyone can learn and grow together. Read more