I recently attended IABC’s International Conference (www.iabc.com) in New York City. Marketwire (www.marketwire.com), a news release distribution company, asked me to do a book signing in their booth. Thom Brodeur, their SVP of Global Strategy and Development interviewed in my book, PR 2.0. As a result, I participated in the book signing and […]
Although everything you read today is about social media strategy, it’s o.k. if your company and leadership team are not completely ready to dive in headfirst to social networking and have your company’s training videos uploaded on YouTube. Maybe your communications team needs to test the waters a little more. Your […]
Communications professionals are faced with the concern/issue of how to maintain control of communication when implementing social media strategies. It’s a challenge in a Web 2.0 world. As professionals learn to use the various 2.0 tools to reach and interact in social communities with citizen journalists, they will also need to learn the […]
Writing a book is an amazing experience. I spoke with over 100 professionals including agency executives, company marketing directors, media professionals and technology gurus. If I were to place a percentage on the number of people who answered the question in a B2C company, “Why would we want to be social (through social […]
It was worth every minute, sitting in traffic on my way to New York City, just knowing that I was meeting with Jimmy Wales, Founder of Wikipedia. I really didn’t expect to be meeting and/or interviewing him for my book. I had called Wikimedia back in June and thought that I would […]
Welcome to my PR 2.0 Website. I’ve been working tirelessly on my book for Pearson Education. This is my third book and I’m more than half way done. My first book was Cyberbranding, a business book that took a look at how to properly brand and communicate on the Internet. Unfortunately, the book was outdated by […]