Deirdre Breakenridge

I posted an article on Twitter the other day about bloggers accepting gifts and how there was controversy over the topic. The article in PR Week focused on how paid blogger coverage received mixed reviews. This question has been weighing on my mind so I decided to ask a few PR professionals their opinions on the subject. I found out, as I spoke with these communications people, it’s a split decision as to whether bloggers receiving gifts should be and accepted practice. Just to preface the opinions written on this page, the folks commenting are not aware of any formal Code of Ethics in the blogosphere that includes the practice of gift giving to bloggers.