It feels great to be teaching again! I have a class of 30 NYU PR and corporate communications grad students. We are exploring social media objectives, strategies and tactics. One of the required course assignments is to create a blog with eight posts due by the end of the semester. As a blogger, a great deal of my writing stems from paying attention to my community and “Listening” closely to the conversations .
I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and Methodology.” Of particular interest to me was the breakdown of the different types of bloggers and the motivations and consequences for blogging. If I were to categorize myself in relation to this study, my blogging falls in two […]
Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb, Kenneth Cole, Esquire, the list goes on and on. Most recently, Netflix has faced backlash for their price hikes and response or lack there of. With all of these instances, it seems that companies still aren’t understanding the […]
by Deirdre Breakenridge • blogging, Guest Post, PR 2.0, Social media, Video • Tags: blogging, Deirdre Breakenridge, Harrison Kratz, Heather Whaling, Justin Goldsborough, Michael Brito, PR 2.0, public relations, Shonali Burke, Valerie Simon
I’m kicking off a PR guest blogger series on October 3, 2011. Several of my blogger friends have offered to help out while I’m working on a new project, which I’ll be sharing soon. I’m excited to announce the names of my blogger friends …
by Deirdre Breakenridge • blogging, Facebook, Interview, PR 2.0, PR 2.0 Technology, Social media, Twitter • Tags: blogging, communities, Deirdre Breakenridge, PR, PR 2.0, Social media, Social networks, Tumblr
My 16 year-old-daughter first introduced me to Tumblr when she told me that she wanted to start her own blog.
by Deirdre Breakenridge • PR 2.0, PR 2.0 Technology, Social media, Social Media Policy • Tags: blogging, Breakenridge, communities, Deirdre Breakenridge, PR, PR 2.0, PR Plan, PRSA, public relations, Putting the public back in Public Relations, Relationships, Social media, Social media policy, Social networks
The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.
by Deirdre Breakenridge • blogging, PR 2.0, PR 2.0 Technology, Social media, Video • Tags: blogging, Breakenridge, Deirdre Breakenridge, eMarketer, Entrepreneur, Inc., influencers, PR, PR 2.0, PRSA, public relations, Putting the public back in Public Relations, Ragan.com, SmartBrief, Social media
You may have heard me say this before, but it’s really important to read everyday to stay on top of the trends, news and industry information. There are so many great resources for professionals to keep us in the “know.” However, we also need to set up a daily reading regimen to peruse interesting articles, blogs, newsletters, etc.
by Deirdre Breakenridge • blogging, Influencers, PR 2.0, PR 2.0 Technology, Social media • Tags: blogging, Breakenridge, communities, Deirdre Breakenridge, Heather Whaling, influencers, Katie Paine, Lee Odden, Peter Himler, PR, PR 2.0, public relations, Putting the public back in Public Relations, Relationships, Sarah Evans, Social media, Traackr
When Traackr reported the Top 25 PR Influencers, I thought it would be fun to quickly find out a little more about some of the bloggers on this list (beyond the “Footprint” that was provided). I decided to take a few of their blog posts and drop them into Wordle.net, turning them into beautiful word clouds.