Deirdre Breakenridge

This is my first experience reading a book in the Dummies series. It’s also important to point out that I’m writing this review from the perspective of someone who is very familiar with social media and practices social media communications. Therefore, I’m offering my opinion on whether or not the book instructs people the way I would instruct them, as beginners of Social Media Marketing.

I had heard a great deal about Gary Vaynerchuk (@garyvee) from my peers long before I even purchased his book, Crush It. They told me that he was extremely driven, energetic and so enthusiastic that he couldn’t help his use of profanity (often apologizing that some day his children would be watching his Wine Library TV videos). The first question that came to my mind about Gary was: how does a guy from New Jersey (my home state) turn a business under $10 million dollars into a $60 million operation? Was it a combination of luck, skill and timing?