Deirdre Breakenridge

When I was at the #IMS09 conference, I got into a discussion with a fellow PR colleague about free monitoring tools (beyond Google Alerts). He had mentioned that his office had very little resources and that it was difficult to find the budget for all of the things that needed to be done in both marketing and social media marketing. I offered him our Free Tools Matrix as a way that he could see what types of gratis resources there are on the Web to monitor the conversations and to see how to connect with key influencers.