Posts Tagged "branding"

January #PRStudChat Recap: Guest Post By Jim Joseph, President of Lippe Taylor

A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest…

Social Media: Your Brand in Four Words or Less

As a follow up to my post on PR and Cyberbranding post, I wanted to touch on…

PR & Cyberbranding: Is This Evolution or Revolution?

I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and…

A Business Journey to 2.0

I think one of the biggest issues that organizations face today, as they navigate the social media landscape, is how they view the consumer disruption as a result of Social Media. Brands, in my opinion, could be helping to alleviate the chaos by lessening the noise that comes out of their own organizations. They need to learn how to become valuable resources to their stakeholders in the market. Of course, it takes time, effort, resources and commitment to develop a Social Media program and to participate in the social economy the right way.

Interview in Perspectives Book

wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.