One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises.
Now that school is out many of our students have started interning or they are working full-time in the field. They’ve been building their resumes and portfolios from the start of their school careers, knowing that graduation was always just around the corner.
In an effort to further help our students, as they explore their PR and communication career options, #PRStudchat invites you to join a community discussion on Wednesday, June 25th at 8:30 p.m. ET, focusing on the topic “Building Your Brand to Land Your Dream Job.”
Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency. She shared with me her thoughts on the importance of the brand and pointed out one resource she referred to it as our “marketing bible.” You may have guessed already … it’s the branding guide or brand style guidelines.
by Deirdre Breakenridge • Event, Guest Post, PR 2.0, PR 2.0 Technology, PRStudChat, Social media • Tags: branding, Deirdre Breakenridge, Jim Joseph, PR, PR 2.0, PRStudChat, Social media, The Experience Effect
A Guest Post By Jim Joseph Last week I had the distinct privilege of being a guest host on #prstudchat. At first I was excited to be invited, thinking that someone out there thought I was a stud. But when I realized it was going to be full of students … well as a professor […]
As a follow up to my post on PR and Cyberbranding post, I wanted to touch on the personal brand as it will be a part of my presentation at the University of Sacred Heart in Puerto Rico. It used to be the thirty 30 second elevator pitch that would tell someone everything they needed […]
by Deirdre Breakenridge • book, Branding, Cyberbranding, Event, PR 2.0, PR 2.0 Technology, Social media • Tags: branding, Cyberbranding, PR, PR 2.0, public relations, Relationships, Social media, Social Media Consumer
I’m preparing for my trip to Puerto Rico to speak at the University of Sacred Heart and then at the Puerto Rico Public Relations Association. I was pleasantly surprised when my friends at the University asked me to discuss the topic of Cyberbranding at their 25th Anniversary celebration. I wrote my book, Cyberbranding: Brand Building […]
I think one of the biggest issues that organizations face today, as they navigate the social media landscape, is how they view the consumer disruption as a result of Social Media. Brands, in my opinion, could be helping to alleviate the chaos by lessening the noise that comes out of their own organizations. They need to learn how to become valuable resources to their stakeholders in the market. Of course, it takes time, effort, resources and commitment to develop a Social Media program and to participate in the social economy the right way.
wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.