Deirdre Breakenridge

Today, conferences and events take on a PR 2.0 approach by promoting engagement long before the conference begins. Participants are encouraged to get to know the speakers and form relationships with other attendees prior to registration in the physical setting. Rich Teplitsky and I are the co-chairs of the PRSA T3PR Strategic Views on Technology and the Changing PR Landscape Conference in New York City on June 11th. Our approach and goal for this conference is to let everyone engage through social media before the event, and get the conversations going so that we’re all comfortable IRL (in real life). We want this program to be more intimate; when everyone meets in person, it should feel as if we’re old friends.

I’ve been following @adamvincenzini’s experiment, a year without newspapers, for several weeks. With a strong interest in media and the changing PR landscape, I decided to interview Adam to learn more about his motivation behind this project.

I’m really excited about Event Camp on February 6th. I’ll be traveling into NYC and speaking at the Roger Smith Hotel to discuss best practice Engagement Strategy for events (from planning your event to measuring participation/engagement).

Valerie Simon (@valeriesimon) and I just recently announced that Wednesday, December 16, 2009 is the next #PRStudChat. We’re always excited for our Twitter chat, but this particular session carries special meaning and value. It’s the last #PRStudChat session in 2009. In honor of the tremendous amount of learning we’ve experienced, since the inception of our community, we’ve decided that the December session will be called #PRStudChat New Year Celebration: Give the Gift of Learning.

Video is one of the most powerful communications tools on the web. There are a number of reasons why you would want to incorporate video into your communications toolkit.

Wednesday night, I co-hosted a book signing event with Brian Solis and Tara Hunt, author of the Whuffie Factor.  We attracted over 70 people at our meetup and it was a great night.  I met so many smart and interesting people.  The conversations were dynamic and each one taught me something new.  One conversation in [...]

wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.

My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I’m noticing that most of my professional associations and well known publications are having monthly seminars/webinars on this topic. There are so many tools and techniques that it can almost be overwhelming for the PR professional. How do you measure the conversations that take the form of tweets, comments and blog posts? What about negative comments in social networks? Are free measurement tools such as Google Analytics and TweetBeep enough?