Breakenridge

Events Past vs. Present Day Event Social Engagement 7

I’m really excited about Event Camp on February 6th. I’ll be traveling into NYC and speaking at the Roger Smith Hotel to discuss best practice Engagement Strategy for events (from planning your event to measuring participation/engagement).

#PRStudChat New Year Celebration: Give the Gift of Learning 6

Valerie Simon (@valeriesimon) and I just recently announced that Wednesday, December 16, 2009 is the next #PRStudChat. We’re always excited for our Twitter chat, but this particular session carries special meaning and value. It’s the last #PRStudChat session in 2009. In honor of the tremendous amount of learning we’ve experienced, since the inception of our community, we’ve decided that the December session will be called #PRStudChat New Year Celebration: Give the Gift of Learning.

Interview in Perspectives Book 2

wanted to share my recent interview that appeared in a new book, Perspectives on Branding, part of Cengage/Thompson Learning’s, Perspectives Series.” I participated in this interview for a few reasons. First, if you know me, I can’t say no to the opportunity to educate professionals and to discuss PR 2.0. I was also happy to participate in this interview because my business partner at PFS Marketwyse, Jason Miletsky, is the series editor.

New PR 2.0 Measurement – Part II 12

My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I’m noticing that most of my professional associations and well known publications are having monthly seminars/webinars on this topic. There are so many tools and techniques that it can almost be overwhelming for the PR professional. How do you measure the conversations that take the form of tweets, comments and blog posts? What about negative comments in social networks? Are free measurement tools such as Google Analytics and TweetBeep enough?

Welcome to PR 2.0 2

Welcome to my PR 2.0 Website.  I’ve been working tirelessly on my book for Pearson Education.  This is my third book and I’m more than half way done. My first book was Cyberbranding, a business book that took a look at how to properly brand and communicate on the Internet.  Unfortunately, the book was outdated by […]