Deirdre Breakenridge

Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million unique visitors in the U.S. in July, increasing 218% from the same time last year. The “blog-meets-social-network service” is experiencing what most are calling explosive growth. Tumblr has been on my radar for quite sometime having witnessed how our teens use it and rave about it.

My 16 year-old-daughter first introduced me to Tumblr when she told me that she wanted to start her own blog.

I was recently invited to participate in TEKgroup International’s Online Newsroom Summit in September. A great deal has changed over the years with respect to developing or “socializing” your newsroom. Because companies are looking to accommodate social audiences, the newsroom is an area that has experienced a makeover.

In PR we’re used to preparing executives or company spokespeople for media interviews and press conferences. We’ve also put our crisis plans in place to be ready for unexpected emergencies.  Our position is to prepare and be ready for all types of public reaction to company communications.  And, with social media keeping our constituents actively [...]

The more I chat with my peers, the more I receive strong feedback about the word, “influence.” In a few conversations, it’s been pointed out that although we all want to know the secret of gaining influence, no one wants to talk about influence.

It’s Friday, so let’s keep it light and fun, yet meaningful.  Today’s topic is influence. Because influence is often difficult to define, I wanted to take an opposite approach to discuss what influence is not.  So here goes…Influence is NOT: About technology or an algorithm that captures a score; influence is about the people and [...]

A best practices approach to social media begins on the inside of the organization, with education and training for employees. In a recent blog post, “Internal Social Media Education and Collaboration,”

Last week I wrote a post, The Characteristics Index: Rate Yourself, which discussed the attributes or characteristics that you could cultivate to become an influencer.  They ranged from trust and knowledge to motivation and passion.  A very interesting comment on my blog prompted me to write this post.  I can’t thank Lisa Gerber enough for [...]