One of the things I have always cherished about writing is the ability to convey a story or thought. Storytelling is a powerful tool to share and exchange ideas. It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises.
PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th 2
by Deirdre Breakenridge • Event, Mentoring, PR 2.0, PR 2.0 Technology, PR Job Search, PRStudChat, Public Relations, Social media • Tags: communities, PR, PR 2.0, PR Toolkit, PRStudChat, public relations, Social media
Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”
Tumblr is certainly growing in popularity. A recent Mashable article mentioned that according to ComScore, Tumblr scored 13.4 million unique visitors in the U.S. in July, increasing 218% from the same time last year. The “blog-meets-social-network service” is experiencing what most are calling explosive growth. Tumblr has been on my radar for quite sometime having witnessed how our teens use it and rave about it.
by Deirdre Breakenridge • blogging, Facebook, Interview, PR 2.0, PR 2.0 Technology, Social media, Twitter • Tags: blogging, communities, Deirdre Breakenridge, PR, PR 2.0, Social media, Social networks, Tumblr
My 16 year-old-daughter first introduced me to Tumblr when she told me that she wanted to start her own blog.
by Deirdre Breakenridge • PR 2.0, PR 2.0 Technology, Social media • Tags: Bulldog Reporter, communities, Deirdre Breakenridge, PR, PR 2.0, public relations, Putting the public back in Public Relations, Social media, TEKgroup
I was recently invited to participate in TEKgroup International’s Online Newsroom Summit in September. A great deal has changed over the years with respect to developing or “socializing” your newsroom. Because companies are looking to accommodate social audiences, the newsroom is an area that has experienced a makeover.
by Deirdre Breakenridge • Crisis, PR 2.0, Social media, Social Media Policy, Strategic Communications • Tags: Comment Response Chart, communities, Deirdre Breakenridge, PR, PR 2.0, public relations, Social media, Social media policy
In PR we’re used to preparing executives or company spokespeople for media interviews and press conferences. We’ve also put our crisis plans in place to be ready for unexpected emergencies. Our position is to prepare and be ready for all types of public reaction to company communications. And, with social media keeping our constituents actively […]
The more I chat with my peers, the more I receive strong feedback about the word, “influence.” In a few conversations, it’s been pointed out that although we all want to know the secret of gaining influence, no one wants to talk about influence.
It’s Friday, so let’s keep it light and fun, yet meaningful. Today’s topic is influence. Because influence is often difficult to define, I wanted to take an opposite approach to discuss what influence is not. So here goes…Influence is NOT: About technology or an algorithm that captures a score; influence is about the people and […]