Deirdre Breakenridge

There’s a little song I learned back in Girl Scouts (yes, I was a girl scout… rocked the cookie sales, horrid when it came to crafts!). Make new friends, but keep the old. One is sliver and the other gold.

This must be the week of great PR announcements. Here is another special announcement about our very first #PRStudChat Tweetup. I’m happy to announcement that #PRStudchat is hosting a casual/informal event on Wednesday, March 10th at Gary Vaynerchuk’s (@garyvee) Wine Library (@winelibrary) in Springfield, New Jersey from 6:00 to 8:00 p.m.

Here’s a special video announcement on #Chatmixer that will take place on Tuesday, March 9th at 8:00 p.m. EST. Looking forward to chatting with all of the different Twitter chat communities!

I’m thrilled that Dave Carroll of the band, Sons of Maxwell, interviewed with me. Dave was kind enough to provide us with his perspective on how his recent YouTube video, United Breaks Guitars resulted in passion and enthusiasm from people around the world. The video has over 4.4 million views and over 30,000 ratings!

In order to truly be a PR 2.0 champion for your organization, it starts with your personal involvement in web communities. I believe you have to take off your marketing hat and become a trusted peer. Ask yourself the following questions …