Deirdre Breakenridge

I’m thrilled that Dave Carroll of the band, Sons of Maxwell, interviewed with me. Dave was kind enough to provide us with his perspective on how his recent YouTube video, United Breaks Guitars resulted in passion and enthusiasm from people around the world. The video has over 4.4 million views and over 30,000 ratings!

I came across a viral video called United Breaks Guitars that I thought was really good. Dave Carroll, a musician in the band, Sons of Maxwell, created a viral video with his band after he experience an unfortunate incident with United Airlines. Because his guitar was broken during a flight from Halifax to Chicago, Dave expressed his upset and despair by sending United Airlines a very strong message. The video has over 3.3 million views and more than 24,000 ratings. It was also picked up by Fox News and other news stations.