Deirdre Breakenridge

I know why David Meerman Scott (@dmscott), author of The New Rules of Marketing & PR and World Wide Rave is one of my favorite marketing/PR authors…it’s because he writes a book that has me absorbed in every page. Congratulations David on World Wide Rave, another book really well done!

On the first day of the year, I wanted to provide a preview my 2010 book-reading list. I read some excellent books in 2009 that I’ve shared in earlier reviews, from Chris Brogan and Julien Smith’s Trust Agents to Gary Vaynerchuk’s Crush It (both must read books). As mentioned in my post, “PR New Year’s Resolutions,” one of my resolutions is to read and review more books on my blog.

The holiday season reminds me of the song from the Sound of Music, “My Favorite Things.” Although there are many items on that list, I wanted to share a few of my favorite (PR 2.0) things that I’ve either read in 2009, or relied upon to get me through the year. Of course, I would love to mention everyone and everything that I find valuable online and read all year long, but then this wouldn’t be a blog post…it would be a BIG blog book .