Being in PR and marketing is an instant invitation to participate in your company’s social media program. You’re automatically designated as the “employee social champions” who in most cases will come together and be a part of your organization’s social vision and strategy, development of social guidelines and policies, creation and sharing of content and engagement with stakeholders in online communities.
Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed to the information one time. One early study by Herman Ebbinghaus, the 19th-century German psychologist who was among the first to study human memory, found that people forget most of what they learn within days.
After working in public relations and marketing for years, I’ve come to realize that relationship building is not just a handy skill or a tool in your PR toolkit that’s cultivated for the brands and companies you represent. Although it’s a huge part of your work, it also marks the cornerstone of a successful career in PR.
Today, with instant access to technology and an abundance of data, sharing information with audiences is quick, easy and can cross borders in an instant. The online grassroots effort has the potential to be highly targeted, achieve a greater reach, and create more impact than in year’s past.
Typical excuses I hear are, “it is too pricey” or I don’t “have time,” but the truth is everyone is busy and everyone is strapped for cash sometimes – so those aren’t good excuses. Quit rationalizing about how it makes sense not to do it because this one thing will change your view on life. What am I talking about? Traveling.
Now that Q1 2014 is underneath your belt, do you feel satisfied with your performance, or do wish you were accomplishing more? And, if it’s the latter, do you have a long list of excuses as to why? It’s easy to convince yourself as about why this may be happening … you’re not getting along with your co-workers, you feel like you’re not being tapped for your true expertise, or the campaigns you’re working on are not going as well as you had imagined. Perhaps, you’re just not feeling at your 100% best lately, and you have to drag yourself to work everyday. Well, guess what, any one of these reasons and more could be on the list.
Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks to attend a press conference (and many won’t).
I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I wasn’t thinking about the “gift” part, which means it’s just as much of a privilege to offer helpful feedback, as it is to receive it. The keyword here is “privilege.” Because it’s such a special gift, focusing on the delivery of feedback is critical. You have to know how to give feedback in a manner that allows people to appreciate it and make them want to move the needle forward by acting upon your counsel.