Deirdre Breakenridge

I’ve heard a lot of great feedback about the #PRStudChat January session, which celebrated the PR educator. We had @mikinzie as our special guest moderator and her preparation, passion and enthusiasm really added to the success of our Twitter discussion. Personally, this was one of my favorite sessions for a number of reasons: the knowledge, information, insight and sheer appreciation of the educator, as demonstrated by our entire community. @valeriesimon and I also tried something a little different at the end of our discussion…we gave everyone a homework assignment in preparation of the next session, which is scheduled for February 17th.

One of my Facebook friends, who is working on his dissertation, asked me a question: How is social media affecting the relationship between journalism and PR? Ask a PR person/blogger a question about a passionate topic and you may get a long blog response. Here’s how I answered his question about Journalism and PR:

April 15, 2009 was the launch party for the Perspectives Book Series at Barnes & Noble in Clifton, New Jersey. Course Technology PTR, part of Cengage Learning, and series creator and editor, Jason Miletsky, who is my business partner at PFS Marketwyse, published Perspectives, which is an innovative new book series that covers topics such as marketing, branding, managing employees, and increasing sales.

I’ve been writing books on how public relations has evolved with the advent of the Internet since the late 90’s and as a PR professional, I have launched my fair share of books written by others since the late 80’s. When I compare launch strategies and tactics from 1989 and 1999, to what I’m doing today, it’s enough to make me stop and reflect. Both technology and marketing have become so savvy and one-to-one marketing/PR is the only way to launch a book in The Long Tail.

Almost daily, I find myself explaining and counseling on the differences between the Social Media Release (SMR) and the traditional news release. When I look at the SMR template and the traditional press release, I immediately notice the differences just based on the information in the SMR and the way it’s organized.  SMR’s are not [...]

I remember my mother telling me when I was younger, “The people you associate with affect your reputation.”  When I was 14, I’m not sure I believed her or cared.  However, now that I’m a Mom, and my daughter is social networking, I care! I try to be objective and not lecture her too much [...]

I’m very lucky to have four millenials living in my home.  One is my daughter, age 13 and the other three are my husband’s kids ages 12, 14 and 16.  Watching this generation in action truly gives you a sense of their wants, needs and youthful behavior.  I have a 24/7 built in focus panel [...]