Deirdre Breakenridge

I recently spoke with Julie Cros, founder of Post Planner, and was interested to learn how she married marketing and technology. With so many of us learning, testing and embracing technology, I asked Julie to share her story on how and why she decided to launch the Post Planner Facebook application.

I’ve been studying brand responses to blog posts and comments for quite some time. However, a recent Facebook incident made me build my own personal comment policy for my online persona.  No matter who you are, or your level of influence, you need to be prepared to respond when someone takes the conversation to a [...]

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

Finally, we’re ready to announce the winner of the #PRStudChat Challenge.  The two finalists were: Finalist #1: Karen Russell, PR Professor at the University of Georgia. Editor of the Journal of Public Relations Research. Karen’s collaborative lit review: http://bit.ly/9aT851 group SM book review: http://bit.ly/bW0l9Q offered a great example of the use of collaborative learning techniques [...]

I want to share a strange incident that happened to me last weekend. In between work projects and running around being a chaperone for my daughter….I received a voicemail on my cell phone. It was one of my Facebook friends, not someone who I know particularly well, but definitely a Facebook acquaintance.

As a follow up to my post on PR and Cyberbranding post, I wanted to touch on the personal brand as it will be a part of my presentation at the University of Sacred Heart in Puerto Rico. It used to be the thirty 30 second elevator pitch that would tell someone everything they needed [...]

In the past, you may have heard me say,”No one owns social media.”  However, that doesn’t mean that different departments in your company aren’t trying to own it.  Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent.  He outlined five ways that [...]

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms.  After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors.  The [...]