Deirdre Breakenridge

Recently, the FTC revised its guidelines concerning the use of endorsements and testimonials in advertising. Effective on December 1, 2009, bloggers are required to disclose any material connections to brands in the content that they publish. Until today, there was no simple disclosure solution. DigComm (short for the Digital Communications Group), a company that specializes in development of digital communications tools for PR and social media agencies, has developed Cmp.ly, which could be an extremely valuable and easy solution for bloggers, marketers and content providers moving forward.