Deirdre Breakenridge

recently blogged about PR Job mentoring responsibilities, but what about the responsibilities of the mentee? Last week I attended the NYC #HAPPO Hour with John Muscarello, the young professional I have been working with. As we walked around the room, I was proud to be able to introduce him to many potential employers and industry connections. John takes his responsibilities as a mentee seriously and it occurred to me that a good mentorship is a relationship… a partnership both parties must take responsibility for.

It wasn’t so long ago that I was sitting on a Brand Hackers panel in New York City debating who owns social media. It was the public relations professionals vs. the digital creatives. Unfortunately, the conversation was off to an ugly start and the debate became heated. Now, for those who know me, you must have heard me say on Twitter, Facebook, on my blog or at one of my speaking events that “no one really owns social media, but we all play an extremely important role.”

I was really happy when Valerie Simon (@valeriesimon) and Arik Hanson (@arikhanson) approached me to participate in Help a PR Person Out (#HAPPO). What a wonderful way to share information and to help PR professionals with the job search by organizing an upcoming Twitter event. The goal: to help PR job seekers locate the numerous PR jobs that are finally becoming available.