Deirdre Breakenridge

It wasn’t so long ago that I was sitting on a Brand Hackers panel in New York City debating who owns social media. It was the public relations professionals vs. the digital creatives. Unfortunately, the conversation was off to an ugly start and the debate became heated. Now, for those who know me, you must have heard me say on Twitter, Facebook, on my blog or at one of my speaking events that “no one really owns social media, but we all play an extremely important role.”

I had the honor and the pleasure of moderating @prsarahevans #journchat this past Monday night. It was an amazing experience that I will never forget. I’m very familiar with the Twitter chat session because of #PRStudChat. However, the #journchat community is considerably larger and moderating the conversation taught me a few more best practices with respect to creating and maintaining a dynamic community discussion. First and foremost, I want to thank so many of my colleagues/friends who showered me with incredible compliments that night. However, for the record, the true appreciation and the reason why I looked like I could “ROCK IT,” was a direct result of the passion, enthusiasm and incredible knowledge in this community. I just got the conversation started and the community did all of the work!