Deirdre Breakenridge

When you give back, you hope it gets paid forward. I had an idea a couple of weeks ago I thought would be great to test during the Holiday season.  It’s an experiment in giving back and then paying it forward. The Holiday season fosters good will and nothing feels better then to selflessly give [...]

I’ve been busy with “marketing agency life” for the last 20 years. I took a brief break for some in-house PR, but it didn’t last for long. Whether you’re working at an agency owned by someone else or you’re running and managing your own company, it requires a tremendous amount of energy, flexibility and dedication to the agency. Long hours and weekends were the norm, but I loved every minute of it. Today marks a new point in my career; it’s the day that I turn the page, and I close the marketing agency chapter.

I spoke to the members of the New Jersey Professional Services Marketing Group (NJPSMG) on Friday, September 18th. It was a packed room with B2B marketing professionals mostly in the accounting, legal and financial industries. My presentation focused on PR 2.0 and helping brands and their marketing and PR professionals learn the proper approach to connecting with clients and other important stakeholders in the social media landscape.