Measurement Tag Archive

3 “Shuns” Social PR Superheroes Can’t Afford to Shun in 2017

As you read this, I’m about three-quarters of the way through my month-long working tour of India. It’s been pretty crazy, as I’ve...

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Book Review: Digital Marketing Analytics

I spent the last week in Rhode Island vacationing with my family. One of my favorite vacation activities was reading on the beach. My book...

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August #PRStudChat Recap: Unraveling the Technical Aspect of PR

Two months ago, I had an epiphany, or at least the beginning of one. I sat on a couch in my living room, questioning my non-existent...

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PR Practice #8: The Master of the Metrics Chart of Responsibilities

Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New...

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Social Media Measurement: An Interview with EVP Marty Levine at Prosyna

As I was conducting research for my new book, Social Media and Public Relations: Eight New Practices for the PR Professional, I came across...

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