My media training clients often tell me they don’t trust reporters because they use “sleazy” tactics to coax information from them. When I hear that, I ask my clients this question: “Are there ever times you tell your colleagues something behind closed doors that you’d rather not share with the reporter?”
We had what was, for the City of Boston, “major breaking news” recently as four-term Mayor Tom Menino announced he would not be seeking a fifth run at the City’s highest elected office.
The last time you watched a major event on television—a presidential debate, the Academy Awards, the Super Bowl—did you have your smartphone within reaching distance?
Let’s take our PR and marketing hats off for a moment and talk consumer to consumer about the news and information we consume each day. I’m a creature of habit when it comes to my daily regimen.
It that’s time again … #PRStudchat is almost here, and we have a special announcement regarding the July 14th session, which takes place at 8:30 p.m. Because our Twitter chat is a learning experience for students, professionals and educators, we will be focusing on how the PR community can successfully connect with the new era bloggers and how to build stronger relationships with these influencers.