media Tag Archive

In #PR This is all You Need to Know in 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward...

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7 #PR Lessons in 2015

Can you believe it’s December and 2015 is coming to a close? Rather than share my New Year’s resolutions or point out the latest trends...

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If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

Most professionals I know (including myself) have a running To Do list. It always feels so good to check off each item one by one, just to...

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Guest Post: PR in the U.S. is as Heterogeneous as Europe

From an outsider’s perspective, U.S. regions can seem remarkably similar. There aren’t really the pronounced differences we have in...

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The Three Things To Kill In Your Media Interviews

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed...

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Seven Ways To Respond To a Negative News Story

I’m occasionally asked whether it’s ever appropriate to “freeze a reporter out,” or refuse to speak to him again. Whenever I hear...

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Radio: Seven Ways to Rock Your Next Interview

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and...

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#Ethics in an Age of Social Media & Public Conversations

In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the...

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