media

The Three Things To Kill In Your Media Interviews

The Three Things To Kill In Your Media Interviews 4

Memory studies consistently find that people forget the vast majority of what they read, hear, or see, especially if they are only exposed to the information one time. One early study by Herman Ebbinghaus, the 19th-century German psychologist who was among the first to study human memory, found that people forget most of what they learn within days.

Seven Ways To Respond To a Negative News Story

Seven Ways To Respond To a Negative News Story 1

I’m occasionally asked whether it’s ever appropriate to “freeze a reporter out,” or refuse to speak to him again. Whenever I hear that, I immediately think of a scene out of The Godfather or Fatal Attraction, complete with horse’s head and boiled bunny. I imagine frustrated interviewees suddenly appearing as caped crusaders, exacting their revenge on unfair journalists by “rubbing them out.”

Radio: Seven Ways to Rock Your Next Interview

Radio: Seven Ways to Rock Your Next Interview 0

I’ve done hundreds of radio interviews throughout my career. They seem simple. After all, you just pick up a phone or visit a studio and have a conversation with the host. But radio interviews are nothing like normal conversations (unless your friends take listener phone calls and toss to a commercial break every few minutes!).

#Ethics in an Age of Social Media & Public Conversations 5

In an age of public conversations, ethical decision making and accurate communications are top of mind for the PR professional. With the public accessing social media for their news and information, the topic of ethics is even more prominent. The major professional associations provide a Code of Ethics to educate and guide PR professionals on the subject. However, with the shifting media landscape and technology advancing rapidly, communications ethics are challenged.

The Media Landscape Survey: Highlights and Significant Findings

The Media Landscape Survey: Highlights and Significant Findings 2

Today’s PR professionals need to thoroughly understand the media landscape. Increased knowledge and the ability to navigate new channels helps them to build stronger relationships with journalists and to effectively communicate stories to the public. The changes we’ve seen to date have been swift and steady, making it even more important for us to stay abreast of the communication preferences of our media friends, especially as they experience monumental changes in their writing styles and reporting methods.