Deirdre Breakenridge

Here’s Part II of my blog post: Q&A from the Vocus Webinar: PR Planning Considerations for 2010. These are the last of the questions that I wasn’t able to address, due to time constraints. Once again, I wanted to share my responses on my blog:

You’ve probably heard me say this before, “One of the best parts about participating in a webinar is what comes after the presentation. It’s the Q&A portion!” Of course, there’s never enough time to answer everyone’s questions. So, I always try to answer what didn’t get a response, here on my blog. I’m answering these questions, from the Vocus Webinar: PR Planning Considerations in 2010, in a two-part blog post, with the part one below:

On November 12, 2009, I participated in the Vocus PR Planning Considerations for 2010 Webinar. I discussed the challenges of PR planning for 2010 and how to plan for the “unknown, unknowns.” When I think about the “unknown, Unknowns,” I feel that just being in public relations means always planning for the unexpected, based on our roles and responsibilities. We’re seen as the “conscience” of the company, reputation managers and damage control officers. Social media communication adds a whole new level of complexity to our planning process.