You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios. You’re ready for the unexpected. But then the crisis strikes. Your adrenaline surges. Your boss is suddenly irrational, choosing to abandon your well-conceived plan and just “wing it.”
On March 13, 2014 at 8:30 p.m. ET, #PRStudChat will present “Tips for Strategic Public Relations Planning” for our students, educators and professionals. The session will focus on strategic planning in public relations and the ever-changing challenges confronting PR professionals. Students will get a chance to test their knowledge of PR planning, and professionals will have the opportunity to share insights and experiences.
I hear and use the term over and over…we all do…“professionalism.” In our hearts and heads, we also all think we know what it means. But do we really? I face the challenge of defining professionalism almost every day PR…PR Case Studies…and others) at Curry College.
The industry is thriving. Facebook is 10 and social networking apps are sprouting like spring flowers in bloom. The digital realm is a noisy place full of opportunities for PR pros, marketers and communicators. But with the meteoric rise of social media for brands, in comes further challenges that face communications campaigns.
Have you thought about the potential of mobilizing your entire workforce through social media rather than one or two individual voices? What are the steps to harness the power of social media within the organization? I’ve been doing a lot of work in the area of social media policy development, training and governance over the past few years. A friend and colleague, Eric Schwartzman (@ericschwartzman), CEO of social media training provider Comply Socially, shares my passion for educating companies on how they can leverage social media effectively.
Last week I had the honor and the pleasure Skyping into the 10th Annual Iran PR Conference. If you were to ask me 10 years ago about my international PR work, my answer would have been much different than my response today. Social media plays a large role in opening doors to an international network, but it’s PR that makes the relationships blossom and grow.
For students and recent grads with an entrepreneurial spirit, startups provide an ideal training ground to expand your skills, witness the ins and outs of growing a business from the ground up, and gain a wide-range of valuable, hands-on experiences.
Nowadays, having a stacked resume and good credentials isn’t enough. I’m sure you’ve heard the expression, “it’s all about who you know,” and thought it was just a saying; however, it is much more than that – it’s the truth. Why you ask? While you might have the best resume and be the best candidate for the job, there are dozens and sometimes hundreds of applications vying for the same job. You will need someone helping your application stand out and get noticed.