Posts Tagged "PR 2.0"

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Relationship Building is My Career

After working in public relations and marketing for years, I’ve come to realize that relationship building is not just a handy skill or a tool in your PR toolkit that’s cultivated for the brands and companies you represent. Although it’s a huge part of your work, it also marks the cornerstone of a successful career in PR.

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Six Times You Should Call a Press Conference

Press conferences aren’t as common as they used to be. Technology has allowed companies to disseminate information to reporters (and the public) without gathering the press in a single place—and that’s a good thing, since reporters have less time than ever to leave their desks to attend a press conference (and many won’t).

Whether You’re Giving or Receiving Feedback, it’s a Gift

I remember first learning about the “gift” of feedback in grad school. Up until that point, I had looked at feedback differently. I wasn’t thinking about the “gift” part, which means it’s just as much of a privilege to offer helpful feedback, as it is to receive it. The keyword here is “privilege.” Because it’s such a special gift, focusing on the delivery of feedback is critical. You have to know how to give feedback in a manner that allows people to appreciate it and make them want to move the needle forward by acting upon your counsel.

Brad Phillips

Seven Rules To Remember When a Crisis Strikes

You have a crisis communications plan in place. You’ve assembled a crisis response team, written a comprehensive crisis plan, and role played the most likely crisis scenarios. You’re ready for the unexpected. But then the crisis strikes. Your adrenaline surges. Your boss is suddenly irrational, choosing to abandon your well-conceived plan and just “wing it.”

PRStudChat

PRStudChat Announcement: Tips for Strategic Public Relations Planning

On March 13, 2014 at 8:30 p.m. ET, #PRStudChat will present “Tips for Strategic Public Relations Planning” for our students, educators and professionals. The session will focus on strategic planning in public relations and the ever-changing challenges confronting PR professionals. Students will get a chance to test their knowledge of PR planning, and professionals will have the opportunity to share insights and experiences.

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‘Professionalism’ – What Does It Really Mean?

I hear and use the term over and over…we all do…“professionalism.” In our hearts and heads, we also all think we know what it means. But do we really? I face the challenge of defining professionalism almost every day PR…PR Case Studies…and others) at Curry College.

PRStudChat

#PRStudChat Works With Sparkpr to Promote Conversation Around PR & Social in 2014

The industry is thriving. Facebook is 10 and social networking apps are sprouting like spring flowers in bloom. The digital realm is a noisy place full of opportunities for PR pros, marketers and communicators. But with the meteoric rise of social media for brands, in comes further challenges that face communications campaigns.

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Mobilizing Your Social Media Workforce

Have you thought about the potential of mobilizing your entire workforce through social media rather than one or two individual voices? What are the steps to harness the power of social media within the organization? I’ve been doing a lot of work in the area of social media policy development, training and governance over the past few years. A friend and colleague, Eric Schwartzman (@ericschwartzman), CEO of social media training provider Comply Socially, shares my passion for educating companies on how they can leverage social media effectively.

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