I spent a good part of last week in Orlando at the Florida Public Relations Association (FPRA)…
A Guest Post By Drew Slater It seems more and more businesses are trying to figure out…
This post is Part I of a two-part series on Treating Every Meeting Like a First Interview….
While summertime may mean a break from the classroom, ambitious students and professionals understand the importance of learning every day. Public relations students, professionals and educators will gather together on Wednesday, July 16th at 8:30 p.m. ET for a Twitter based discussion on how to leverage social media for a career in public relations.
Understanding the technology use of younger generations can often appear as something that’s far out of reach from the world of older professionals. Unlike generations before, Millennials have grown up with immediate access to various forms of technology and an extremely pervasive and media saturated society. The gap between generations in this way can be problematic for businesses attempting to market to a younger demographic. With the Youth Tech Briefing USA 2014, Voxburner is making an effort to bridge a gap in understanding between businesses and their targeted audience by interviewing over one thousand 16 to 24 year olds across the United States.
Every week, I look forward to a good tweet chat discussion. Participating in the conversation or even just following along is a great way to learn, get inspired and to meet interesting people. Joining a tweet chat discussion is a new way to network and it’s proving to be effective. However, what happens after a tweet chat is over? The hour is up and people go their separate Twitter ways. Too often it seems that the dynamic interactions end after the event and some of the great connections are lost.
Being in PR and marketing is an instant invitation to participate in your company’s social media program. You’re automatically designated as the “employee social champions” who in most cases will come together and be a part of your organization’s social vision and strategy, development of social guidelines and policies, creation and sharing of content and engagement with stakeholders in online communities.
Tracing back to the early days of my career in PR and marketing, I remember a conversation with a senior account executive at my agency. She shared with me her thoughts on the importance of the brand and pointed out one resource she referred to it as our “marketing bible.” You may have guessed already … it’s the branding guide or brand style guidelines.