PR Measurement Tag Archive

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

We’re headed into May and graduation season. Seniors are actively job hunting and ready to apply their years of education into hands-on...

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How to Get Comfortable With Data Even If You Don’t Love Math

Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement,...

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In #PR This is all You Need to Know in 2016

Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward...

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Ifbyphone Measurement Survey Reveals Eighty-Two Percent of Marketers Could Not Measure the ROI of #PR

A new marketing measurement survey by Ifbyphone found that an overwhelming majority of marketers (82%) are not effectively measuring the...

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