Deirdre Breakenridge

I participated in a Vocus Webinar the other day.  They asked me to join Lenny Santiago, Director of Marketing Communications for International Speedway Corporation. We discussed PR planning for 2009 and the importance of a solid plan to reach PR campaign success.  I thought the Webinar went really well, but I noticed that after 20 [...]

I recently had the pleasure of speaking at a charity event hosted by the National Women’s In Network to raise funds for the Westchester Women’s Resource Center.  It was a spectacular evening in Chappaqua, New York, where women of all different backgrounds met to network and share information. There were approximately 70 people in attendance.  [...]

I’ve been talking about the changing role of the PR professionals for a while now.  My book, PR 2.0 discusses how we are no longer publicists. And, my new book, coming out early in 2009 discusses the PR professional many different roles and responsibilities.  The new roles of PR include:

 Web marketing
Viral marketing
Analytics
Sociology
Cultural Anthropology
Customer Service and [...]

Although everything you read today is about social media strategy, it’s o.k. if your company and leadership team are not completely ready to dive in headfirst to social networking and have your company’s training videos uploaded on YouTube. Maybe your communications team needs to test the waters a little more. Your [...]