Deirdre Breakenridge

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms.  After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors.  The [...]

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

I participated in a Vocus Webinar the other day.  They asked me to join Lenny Santiago, Director of Marketing Communications for International Speedway Corporation. We discussed PR planning for 2009 and the importance of a solid plan to reach PR campaign success.  I thought the Webinar went really well, but I noticed that after 20 [...]

I recently had the pleasure of speaking at a charity event hosted by the National Women’s In Network to raise funds for the Westchester Women’s Resource Center.  It was a spectacular evening in Chappaqua, New York, where women of all different backgrounds met to network and share information. There were approximately 70 people in attendance.  [...]

I’ve been talking about the changing role of the PR professionals for a while now.  My book, PR 2.0 discusses how we are no longer publicists. And, my new book, coming out early in 2009 discusses the PR professional many different roles and responsibilities.  The new roles of PR include:  Web marketing Viral marketing Analytics [...]

Although everything you read today is about social media strategy, it’s o.k. if your company and leadership team are not completely ready to dive in headfirst to social networking and have your company’s training videos uploaded on YouTube. Maybe your communications team needs to test the waters a little more. Your brand might not be [...]