As with any other tactic in our PR arsenal, social media can help us make waves for our clients. Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well. Most of the time, you just have to look a little harder for it.
An award-winning filmmaker suddenly realizes her confidence and ambition have been slowly chipping away over time, so she sets out on a journey to find out why it happened and what she can do about it. As she travels America speaking to the people who can teach her how to regain her pioneering attitude in her career, she realizes she must make a choice: choose to fight for her life in a ‘career-game’ she doesn’t want to play, or find a way to change the game.
I’m into my summer reading list and my second book is another excellent read. Leave Your Mark: Land Your Dream Job, Kill it in Your Career, Rock Social Media by Aliza Licht is a book that mentors and shares deep insights into how to excel in your career even when you start in an industry where you have no experience. From Aliza’s personal career steps and stories to her very helpful tips, you’ll want to put this book on your bookshelf. Here’s my book review … enjoy!
I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc. that I’d like to chuck out the window. They do us a disservice as professional communicators, in my opinion.
I belong to Gen X and touch the border of a Baby Boomer. We’re clearly not the demographic using Snapchat. Of course, as a communications professional, it’s my job to learn, understand and be able to help my clients when they ask questions about new social media channels and apps. If you go to the […]
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
Join the #PRStudChat community on Tuesday, April 28th at 8:30 p.m. ET for a discussion of the current state of video communications.
Right now there’s an opportunity that’s not just knocking on the PR door – it’s banging and demanding to be let in. What’s this opportunity? News video.