Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to a Marketwired survey in December 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach.
In PR, the trusted resource is an important part the of the communicator’s professional brand. For me, it’s one of the thirds in the brand pie, right up there with strategic communicator and relationship builder. However, becoming the trusted resource is a career long effort and it should not be taken for granted. Just like any part of your brand, if you don’t deliver a consistent experience, then you may jeopardize your trusted title.
Early on in my career, I remember being asked if anyone can be a leader. I said, “Yes,” but you have to cultivate the right skills. Now that I’m 25+ years into my career, I’ve experienced leadership as both a part of an individual’s personality and natural ability, as well as what he or she learns through education, mentoring and training. You need both the nature and the nurture to be a true leader today.
Public relations professionals are required to have many skills these days, from excellent writing to knowing how to read data or to be efficient. It’s no secret that to succeed in PR you need to be a “forever student”, always learning, always ahead of trends and constantly improving your craft. During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service.
PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. In the spirit of Ethics Month, #PRStudChat welcomes Kirk Hazlett, APR, Fellow PRSA, on Tuesday, September 15th at 8:30 p.m. ET, as our guest host and moderator, to lead a discussion on ethics and ethical conduct.
Whether you’re gearing up for your coveted “first job in the real world” or you’ve been working in PR for a bit, we know preparation is the key to success. Well, preparation mixed with perseverance, persistence and patience. Caffeine’s good, too. Adjectives aside, here are five ways to know you’re not only ready to work in public relations, but you’re willing to step up and blow the doors off the hinges.
For years, PR was the intangible service questioned by so many CFOs. When I think back on the earlier years of my career, we were always happy to have the visionary CEO in the boardroom for a pitch meeting. But, somehow, the climate changed when the CFO walked into the room. What I’ve come to realize is having the CFO join the meeting is a huge opportunity to get closer to the person that controls the purse strings.
Most professionals I know (including myself) have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly? As much as we find pleasure in our To Do lists, it’s the Don’t Do list that keeps us focused on what works and what is positive, as well as what propels us forward.