Deirdre Breakenridge

How do you teach a group of PR professionals to build a social media plan in one hour? Not an easy feat, especially because planning can take months. To teach planning, you have to have a plan and a streamlined approach to your presentation. I’m presenting at the PRSA Digital Impact Conference on May 6th in New York City and there is a tremendous amount of information to cover. My session begins at 3:15 p.m. and runs until 4:15 p.m. and when it’s over, I’m hoping that the PR pros in attendance walk away with a clear Roadmap to social media communication success.

Unless you are a brand new start up with a clean social media slate, chances are you won’t have to fix anything before you even begin your new social media outreach program. Fixing first can be a big part of your strategy before developing and implementing new and exciting programs. I think that fixing comes naturally with the web 2.0/PR 2.0 collaborative communication.