Deirdre Breakenridge

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.

The more you work with your brand to create engagement opportunities on the different social platforms, you will see some common threads where information is shared in both places. However, the more you get to know the platforms, you’ll see there is a divide between the activities on Twitter and the activities on Facebook. Brands must learn how to make each community experience different, to accommodate the needs of the members, to respect the community culture and implement the best collaboration practices.

On Wednesday, December 15, 2010 at 8:30 p.m. the #PRStudChat community gathers for our Holiday chat session, the 12 Gifts of #PRStudChat. We’ll ask our community how each of the 12 gifts below have helped them during 2010 (at the same time recognizing those special people who help to deliver these gifts to us all year round):

Because it’s the season to give, I want make sure all of my friends know about the 2010 Holiday Tweet Drive. If you haven’t heard about Tweet Drive, it’s a wonderful cause. Tweet Drive is a nation-wide toy/clothing drive that uses social media to give back to children who are less fortunate and to spread some Holiday cheer along the way!

The past few years have been revolutionary for PR and communications. We’ve seen changes in our approach and in new technologies that allow us to share, collaborate and connect directly with our constituents.

There are a lot of great technology partners. You need to roll up your sleeves and test several of these platforms to see which one meets the needs of your programs or the needs of different clients.

Finally, we’re ready to announce the winner of the #PRStudChat Challenge.  The two finalists were: Finalist #1: Karen Russell, PR Professor at the University of Georgia. Editor of the Journal of Public Relations Research. Karen’s collaborative lit review: http://bit.ly/9aT851 group SM book review: http://bit.ly/bW0l9Q offered a great example of the use of collaborative learning techniques [...]

New York City has some of the best venues to host a networking event.  Find a cool location and combine with an interesting topic (Beauty 2.0) and what do you have?  The  makings of a really creative and collaborative night.  That’s exactly what happened on Tuesday, November 9th. Beauty industry professionals, media and bloggers met [...]