Deirdre Breakenridge

It was an honor to be an international keynote at the PRIA National Conference in Brisbane, Australia. The program was held at the Sofitel Brisbane, a beautiful hotel in the heart of the city. I was able to walk around the day before the conference to see the sights of the City and to check out the local shopping.

Our October 21st #PRStudChat Challenge was a big hit! The PR discussion between students, professors and PR pros with @missusp as our special guest (she was fantastic), attracted around 409 contributors and there were approximately 1,995 tweets (we were trending for a little while). Our community is growing and the amount of information and insight being shared is incredibly valuable. The #PRStudChat challenge, with over 40 schools participating, helped to get everyone excited and revved up for a dynamic discussion. Although the conversations started long before the actual chat session, the group discussed everything from ethics and social media communications to the purpose of our blogs and the importance of learning web technology.