Deirdre Breakenridge

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

My last blog post on creating a social media policy focused on a how to approach the development of your policy in order to represent your organization, based upon the type of social outreach, as well as employee and public participation in your social networking initiatives.

On June 11, I had the best post college experience that I could ask for and attended PRSA’s T3PR Conference in New York City. Having been a PRSSA member that attended a conference this past February, I was completely blown away from what I experienced. Between my moving back home, I unfortunately missed the pre-chat [...]

Last week was the PRSA T3PR Conference in New York City. Attendees gathered from around the country to hear several well-known authorities in PR and social media speak on a variety of topics. The topics were diverse from Sarah Evans (Sevans Strategy) educating us on what’s next in technology and Justin Levy (New Marketing Labs) updating participants on the very latest Facebook tips to Christine Perkett (PerkettPR) giving new insights on what it takes to become a PR influencer and Ed Schipul (Schipul the Web Marketing Company) educating us on building an online brand. The conference was captured via the hashtag #techprsa.

I spoke at the PRSA Leadership Rally over the weekend to discuss PR 2.0, social media communications and Putting the Public Back in Public Relations. It was a great conference with approximately 150 incoming PRSA leaders in attendance. I introduced to the group an exercise that I call “The Making of the Hybrid,” which focuses on individual, communications career development. The exercise gave examples of the differences between the traditional strategic PR communicator and the Hybrid professional. As I moved through my presentation, I asked the audience to rate themselves, with respect to their own roles, responsibilities and professional career development (traditional vs. hybrid).

Today is the PRSA T3PR Pre-Conference chat session. We have several of the program’s speakers joining to participate in our session. If you don’t know @prsarahevans, @missusp, @jacobm, @sandrafathi and @eschipul, you can get to know them a little better and learn more about what they will be discussing at T3 on June 11th. At 3:00 p.m. EDT, these experts will give you a prelude to the T3PR Conference by answering the following questions:

Today, conferences and events take on a PR 2.0 approach by promoting engagement long before the conference begins. Participants are encouraged to get to know the speakers and form relationships with other attendees prior to registration in the physical setting. Rich Teplitsky and I are the co-chairs of the PRSA T3PR Strategic Views on Technology and the Changing PR Landscape Conference in New York City on June 11th. Our approach and goal for this conference is to let everyone engage through social media before the event, and get the conversations going so that we’re all comfortable IRL (in real life). We want this program to be more intimate; when everyone meets in person, it should feel as if we’re old friends.

How do you teach a group of PR professionals to build a social media plan in one hour? Not an easy feat, especially because planning can take months. To teach planning, you have to have a plan and a streamlined approach to your presentation. I’m presenting at the PRSA Digital Impact Conference on May 6th in New York City and there is a tremendous amount of information to cover. My session begins at 3:15 p.m. and runs until 4:15 p.m. and when it’s over, I’m hoping that the PR pros in attendance walk away with a clear Roadmap to social media communication success.