Deirdre Breakenridge

I met Doug Simon last year at the PRSA T3 conference in New York City. Doug is President and CEO of D S Simon Productions, which has been serving public relations and marketing professionals since 1986 by delivering their messages through video. I thought it would be great to get Doug’s perspective on some of the questions that many communications professionals have regarding the use of video on the web and how to create video effectively to generate buzz in online communities. Here are a few questions that Doug was kind enough to answer.

When I returned from the PRSA Conference in Detroit, the first thing I said to my PR account managers was, “There are so many incredible PR 2.0 tools and we don’t know half of them.  Let’s get out there to see what we can use for our own company and what would work for our [...]

PR Pros Embrace Social Media When Mary Henige, Director, Executive & Strategic Communications at General Motors spoke at the PRSA Detroit Conference, she stated to fellow PRSA members, “Most people when they heard the PRSA Conference was in Detroit said…Ewww Detroit,” I have to admit that I was among the people who shared that sentiment.  [...]

Last week I presented at the PRSA T3 Conference in NYC on the topic of Micromedia.  I was the last presentation of the day, which is always difficult.  Most of the attendees either leave early, or they get to your session and have complete information overload.  I found that even at the very end of [...]