With consumer behavior changing, technology advancing and it becoming increasingly more difficult to build a relationship with fragmented attention spans, organizations need employees who have a raised creative quotient. You have to be more creative and innovative in your communication to connect and engage with audiences today.
On Tuesday, November 17th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling.
Remember what we discussed last time about a #PRStudChat that focused on public relations teaching and learning. Here are more of my takeaway insights. Just in case you are wondering if you have all the important traits to be an effective teacher, here they are: integrating real-world cases with teaching; hands-on projects; challenging students creatively; helping students make professional connections; sharing real life stories and lessons; setting high expectations; being tough but fair; being knowledgeable of and updated with the field; being passionate, inspirational, and confident; and offering service learning and client work. Whew! That seems to be a LONG list. I know I still have lots of work to do! How about you?
Learning and reflecting are my daily staples. After all, I am an educator, right? I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. Compared to many other seasoned educators, I still have a lot to learn and reflect upon. However, if I may, one thing that I learned about teaching over the years is that to be a good teacher, one has to be a lifelong student.
On Tuesday, October 13th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss PR education and learning in the classroom. Ai Zhang, a professor at Stockton University in New Jersey, will host the Twitter chat. Professor Zhang has been instrumental in developing the PR courses at Stockton, and she is also the faculty advisor for the school’s PRSSA Chapter.
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Our special guest that night was Sarah Katz from D S Simon. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
Join the #PRStudChat community on Tuesday, April 28th at 8:30 p.m. ET for a discussion of the current state of video communications.
Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th 0
On February 17, 2015 at 8:30 p.m. ET the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients.