PRTech Tag Archive

The #PRStudChat Community Discusses Social Media & Change On November 15th

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how...

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How to Get Comfortable With Data Even If You Don’t Love Math

Public relations is undoubtedly an art, but it is also a science. With the growth of PRTech options for Big Data tracking and measurement,...

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PRTech Is Evolving. Is Your PR Strategy?

In a recent post, I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s...

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What Ephemeral #Content Means For Our #Relationships

A Shutterfly study revealed that although Americans are snapping more photos than ever, they’re failing to share and look back at them....

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The Year of the PR Tech Tester

We're moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their...

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