Posts Tagged "public relations"

#PRStudChat Explores the Definition of Engagement: The Word With Many Meanings

Posted On 15 May, 2013 - 0 Comments

Congratulations to the Class of 2013 and best of luck to our #PRStudChat graduates!

The Mashable article, “The Big Word That Means Very Little,” written by Lauren Hockenson states, “You can’t get through a communications think tank, social presentation or even a press release without seeing the word “engagement.

Should You Really Communicate Immediately In a Crisis?

Posted On 13 May, 2013 - 1 Comment

You may have heard this expression: “When a crisis strikes, you need to communicate immediately.”

Public Relations: The Pride of Accomplishment

Posted On 8 May, 2013 - 0 Comments

I’ve been feeling a little reflective for all kinds of good…and not-so-good…reasons. Don’t want to dwell on the “not-so’s” today…weather’s too nice and the semester’s winding down…so I’ll get right to the good stuff.

5 Tactics Reporters Use To Intimidate You

Posted On 23 Apr, 2013 - 2 Comments

My media training clients often tell me they don’t trust reporters because they use “sleazy” tactics to coax information from them. When I hear that, I ask my clients this question: “Are there ever times you tell your colleagues something behind closed doors that you’d rather not share with the reporter?”

#PRStudChat Explores Summer Internships & Career Opportunities for Students on Thursday, April 25th

Posted On 17 Apr, 2013 - 0 Comments

It’s not summertime yet, but most of the #PRStudChat student population is thinking about summer internships. What type of internship would be best? How do I make the most of my Internship and what are expected of Interns as they encounter real world PR experience? These are a few of the topics we’ll explore with our community on Thursday, April 25, 2013 at 8:30 p.m. ET.

Proactive Public Relations: “Who’s On First?”

Posted On 8 Apr, 2013 - 1 Comment

We had what was, for the City of Boston, “major breaking news” recently as four-term Mayor Tom Menino announced he would not be seeking a fifth run at the City’s highest elected office.

Who is the Universal PR Professional of Tomorrow?

Posted On 1 Apr, 2013 - 6 Comments

For PR pros who want to stay relevant in their organizations and for those new professionals who are starting their careers in communications, this is a serious question. On March 28, 2013, Sergei Samoilenko, Geno Church and I presented a PRSA Webinar on The Universal PR Professional of Tomorrow. The focus of our discussion was on PR roles and responsibilities, new ways to engage and share meaningful content, and the need to close the gap between what universities teach and what students should know when they enter into the field.

Facing the Future…Are You Prepared?

Posted On 19 Mar, 2013 - 2 Comments

This is that time of year when I, and hordes of other fellow educators and PR professionals, start seeing an uptick in panic-laced emails/Facebook updates from soon-to-be-graduated seniors who have suddenly realized that life is about to slap them squarely in the face.

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