public relations

The Year of the PR Tech Tester

The Year of the PR Tech Tester 0

We’re moving into the year of the PR Tech Tester. PR and communication professionals need to challenge themselves by moving out of their comfort zones to Tech Test different technology platforms, resources, apps, etc. When you familiarize yourself with technology, you’re taking the time get educated so that you can take new knowledge into your organization.

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon 0

On November 21, 2014, PRLab, the nation’s oldest student-run public relations agency, will host its third PRoBono event. During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations.

The Importance of Building Brand Reputation in Today’s Social World

The Importance of Building Brand Reputation in Today’s Social World 0

We’ve seen in recent months, and even in the last few years, just how bad things can get for brands on social media. Remember CelebBoutique’s tweet about Aurora trending on Twitter? How about DiGiorno not paying attention to a trending topic and getting in a ton of hot water? This is all part of the importance of having a concrete plan for a brand’s social networks. If you don’t have a plan, you’re going to fail on Facebook and Twitter.

Announcing #50Shows: Giving Women a Platform and a Voice

Announcing #50Shows: Giving Women a Platform and a Voice 5

Being a woman in business and a mom juggling family responsibilities certainly has presented many great adventures and challenges. They say, “Balance, balance, balance.” I’ve spent a large part of my career finding this balance between career and family, as well as mentoring other women, both seasoned and young professionals, to do the same. My mantra has always been to grow by embracing new opportunities, even when the journey is uncertain.

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg

Q&A Interview with theSkimm co-founders, Carly Zakin and Danielle Weisberg 3

If you haven’t checked out theSkimm, I encourage you to take a look. I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit?” For me, theSkimm is an essential tool. For those of you who are curious about theSkimm and how the newsletter came to life, here’s a Q&A with the co-founders, Carly Zakin and Danielle Weisberg.

PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th

PRStudChat & PR20Chat Kick off the Busy Season With a “Back to School #PRToolkit” Twitter Chat on Sept. 9th 2

Where did the summer go? It’s September, which, for most, marks the busy season. Vacation is over and our students, educators and pros are either back in the classroom or busy at work. On September 9th at 8:30 p.m. ET, the #PRStudChat and #PR20Chat communities will gather for a joint Twitter chat discussion on finding the most effective resources to include in a “Back to School #PRToolkit.”

What’s in Your Fall 2014 Communications Toolkit?

What’s in Your Fall 2014 Communications Toolkit? 2

It’s the end of the summer and fall marks the busy season for professionals, as well as PR educators and students who are back in school. Gearing up for a productive fall means having the most efficient tools in your PR and communications toolbox. There are SO many tools that I’ve “Tech Tested” in 2014. Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways.