Deirdre Breakenridge

My book review of Social Marketing to the Business Customer is long overdue. I read the book in preparation for the #PRStudChat April session when we asked the authors, Eric Schwartzman and Paul Gillin, to be our special guests.  This book is really good and deserves a review.  Of course, I have to disclose that [...]

Here’s a quick question for you to think about … How are you supporting your social media policy?  We build policies to guide our employee communications as well as how the public interacts with us through social media.  It’s important to think about the training and the tools and resources to help employees successfully implement [...]

You may remember me writing about “A Year Without Newspapers,” which was an experiment by Adam Vincenzini. Adam’s challenge was to go an entire year without reading a newspaper. Last week, Paul Sutton introduced me to another challenging experiment and I think this one is just as tough, if not tougher to achieve.  Paul, who [...]

Experience tells us that social media may lead to escalated levels of communication or crisis at any time. Whether a company has contributed to a situation that upsets its customers, information is misunderstood, or there is a malicious attack on the brand, you have to be prepared.

Back in 2009, a Dartmouth study revealed that the largest not-for-profit organizations were outpacing corporations and academic institutions in social media adoption. Today, more not-for-profits are finding value through targeted social media outreach and fundraising.

Yesterday, I conducted an all day learning workshop.  It was pretty intense, with only a couple breaks and a working lunch. The employees who participated in the workshop were there to learn about the new social media plan and policy recently adopted by the organization.  They spent the day listening to presentations, getting involved in [...]

I was recently invited to participate in TEKgroup International’s Online Newsroom Summit in September. A great deal has changed over the years with respect to developing or “socializing” your newsroom. Because companies are looking to accommodate social audiences, the newsroom is an area that has experienced a makeover.

When it comes to PR and managing the reputation of the brand, it’s important to be proactive by setting the proper systems in place. The Social Media Gatekeeper System is a great way to keep social media managed and under the guidance of the organization.