Deirdre Breakenridge

In the past, you may have heard me say,”No one owns social media.”  However, that doesn’t mean that different departments in your company aren’t trying to own it.  Actions always speak louder than words. I remember reading a post a year ago by Jeremiah Owyang that I thought was excellent.  He outlined five ways that [...]

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms.  After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors.  The [...]

It feels like yesterday when Angela Hernandez (@angelahernandez) asked me to contribute to her blog interview series, “Is PR Right for Me.” What blossomed out of a blog post is our dynamic PR community, #PRStudChat.

I thought one of the most important questions during the Wednesday night #PRStudchat Celebration of the Class of 2010 was, “What is your advice to the Class of 2010.” The response was overwhelming and advice was offered that touched on everything from how to network and excel in your career to PR accountability and ethics.

I traveled to Holland last week to present at the Coopr PR 2.0 launch event in Rotterdam.  It was an incredible trip and I had the honor and pleasure of meeting Ruud Bijl, the owner of Bijl PR and his PR team, and also spent time with @jodykoehler and @josgovaart who are driving force behind [...]

Years ago, before I started my own agency, I worked for a pharmaceutical consultant conducting business research and then later developing marketing and PR programs for his customers. At the time, one of my main responsibilities was a report that provided monitoring and surveillance for pharmaceutical brands. It was, and still is, a tough competitive landscape. We kept our clients abreast with a monthly snapshot of their industry, with respect to the drug product pipeline, stock market expectations, industry trends, market issues/concerns, and insight into latest information delivered at pharmaceutical industry conferences.

I think that the Vocus Virtual Conference is an example of social media learning at its best. The conference was about leveraging social media, it was promoted through social media and the attendees were provided with an interactive environment where they could network and collaborate together around a number of interesting topics.