Posts Tagged "Relationships"

Bloggers Have More of an Influence in 2011

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and…

Who Are You Teaching Today?

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the…

Tips to Improve Media Pitches, Based on My HARO Experience

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build…

The DNA of an Apology

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb,…

Are you Prepared for the Shift in the Purchasing Process?

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open…

PR Job Mentoring Responsibilities

As a job mentor, my main responsibility is to help my young professional friend find a new…

PR 2.0: Owning Your Influence

Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.

Social Media Policy Development: A Best Practice Approach

The key to building an effective social media policy is to customize the guidelines to meet the needs of your organization. A well developed policy will guide your employees in the many ways that they engage in social communications. The best practice approach requires that your organization invest the time, resources, and effort to plan and build a policy that empowers the organization, allows people to understand the value of social media and helps them to see how they can better participate as internal brand champions.

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