Posts Tagged "Relationships"

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Relationship Building is My Career

After working in public relations and marketing for years, I’ve come to realize that relationship building is not just a handy skill or a tool in your PR toolkit that’s cultivated for the brands and companies you represent. Although it’s a huge part of your work, it also marks the cornerstone of a successful career in PR.

Bloggers Have More of an Influence in 2011

I found a really interesting annual study by Technorati called, “State of the Blogosphere 2011: Introduction and…

Who Are You Teaching Today?

A Guest Post by Shonali Burke As I’ve been getting more involved in social media over the…

Tips to Improve Media Pitches, Based on My HARO Experience

A Guest Post By Heather Whaling As PR people, we’re constantly told, “Target your pitches” or “Build…

The DNA of an Apology

Every week, it seems there is a new PR crisis sweeping across our Twitter streams. Groupon, Airbnb,…

Are you Prepared for the Shift in the Purchasing Process?

A Guest Post By Valerie Simon 1990:  I want to go to a new restaurant. I open…

PR Job Mentoring Responsibilities

As a job mentor, my main responsibility is to help my young professional friend find a new…

PR 2.0: Owning Your Influence

Last week I created a video blog about my reading regimen. As I went over my favorite reading resources, two articles stuck in my mind. It was the title of an Entrepreneur Magazine column called “THE WAY I WORK.” The first column highlighted Michael Arrington of TechCrunch, who described his work style as, “My style is to bust the door down and clean the mess up later.” I couldn’t get his work regimen out of my head. Then when Iooked at the same column, a couple of months earlier. Except this time, it was Gary Vaynerchuck letting everyone know that his style was, “Everyday, between every phone call – during every spare second – I’m on Twitter.” These article had an impact on me.

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