Deirdre Breakenridge

If you’ve done your listening exercises (monitoring the social landscape through keyword searches) you may have discovered your competition is on Twitter. As a part of your own social media strategy and planning audit, it’s important to evaluate what your competition is doing, how they are connecting with influencers and how quickly they’re advancing on this network.

It’s no secret that I’m a fan of PitchEngine, a “new kind of social PR platform.” I’ve used it to share my customized stories and to be found.  Because PitchEngine has launched its new platform with enhanced SEO capabilities, I thought it would be a good time to update you on the progress. Jason Kintzler, [...]

Our plans are progressing nicely for the #PRStudChat discussion on August 25, 2010 at 8:30 p.m.  In honor of our anniversary celebration, and our special guest, Jimmy Wales (@jimmy_wales), founder of Wikipedia, our session will focus on great social media collaboration and wiki best practices.  Jimmy will also enlighten us on some of his experiences [...]

Flipping channels on Saturday night with my husband we came across a reality show called, “If You Really Knew Me” on MTV.” I was immediately interested and somewhat saddened by a group of high school students from Anthony Wayne High School.

There’s a little song I learned back in Girl Scouts (yes, I was a girl scout… rocked the cookie sales, horrid when it came to crafts!). Make new friends, but keep the old. One is sliver and the other gold.

I met Adam Vincenzini (@adamvincenzini) when he shared his newspaper experiment with me, which has been featured by international media including El Mundo. Adam decided to go 365 days without reading a newspaper and began to share his experience through his blog, The Comms Corner. I thought it was a creative and very difficult experiment (at least it would be for me at this point in my life). Then, Adam asked me to participate in another creative exercise called 140 Characters from 140 Comms Characters. He gathered 140 communications professionals and asked them to, in 140 characters (or less), give their definition or meaning of social media.