Deirdre Breakenridge

I’m basing my blog post on the reaction to my last post on “PR of the Past vs. PR 2.0 Today.” I wrote that post to pinpoint the amazing technological differences between today and year’s past and how a PR person’s role has altered (for the better). But, the real discussion (the comments on my blog) focused on how PR people need to evolve as a result of social media communications and how there’s still resistance. As a matter of fact one comment stated, “A lot of PR people don’t even know that PR has evolve[d]…or they don’t want that!”

Almost daily, I find myself explaining and counseling on the differences between the Social Media Release (SMR) and the traditional news release. When I look at the SMR template and the traditional press release, I immediately notice the differences just based on the information in the SMR and the way it’s organized.  SMR’s are not [...]

My blog post was inspired by Kami Huyse’s post “When a Typo is the Difference between Life and Death.” Kami discussed how a simple typo resulted in a young man being hospitalized with a bullet in his liver. I commented on her blog admitting that I really didn’t think about the serious ramifications of a typo outside of my field. In healthcare, law enforcement and many other industries a typo means more than just your image or reputation. It could be someone’s future or their life.

I remember my mother telling me when I was younger, “The people you associate with affect your reputation.”  When I was 14, I’m not sure I believed her or cared.  However, now that I’m a Mom, and my daughter is social networking, I care! I try to be objective and not lecture her too much [...]

Last week I did a blog interview “Test Drive my job” with Amanda Miller Littlejohn at Mopwater PR & Media Notes .  I answered a series of questions about my job, what I do every day, what I like about my marketing agency and what I would want to see change. After she posted the [...]

When I first heard that we would be using a virtual consultant as a part of my client’s Social Media portal, I was skeptical. My first reaction was that the consultant would never be able to communicate or educate people like a trained marketer or a live member of a company. After working with Inteliwise (www.inteliwise.com), I’ve changed my mind, and I a great respect for their virtual consultants.

What happens when you get a bunch of marketers together for the Holidays?  Well, if it’s the PFS crew, then you talk about social media.   The appetizers didn’t even come out and my business partner, Jason, brought up his prediction on Twitter.  Of course, Jason and I, as much as we agree, we also agree [...]

When it comes to internal company blogs, in my experience, the communications department is usually onboard and the executives come to realize that they have to take the time to blog and write out their thoughts.  They know it’s important to communicate information in their own voice about company initiatives in order to keep everyone [...]