Deirdre Breakenridge

I just finished the book Engage! by Brian Solis.  I’ve had the book for a couple of months and it’s not a book that you should just breeze through quickly.  I mean this in the best possible way.  This book deserves time and attention.  Now, I have to disclose that I am a big fan [...]

Speaking at the Florida Public Relations Association 72nd Annual Conference was such a great experience for me. I enjoyed presenting PR Revolution: From PR Past to Hybrid Power, which was received with open arms.  After my keynote, one topic of discussion I found extremely interesting surfaced during a Q&A session with the senior counselors.  The [...]

Going through my RSS feeds, I came across Dave Fleet’s article on the 57 Social Media Policy Examples and Resources in SocialMediaToday.  A very useful article with excellent examples!  There are so many best practices for us to review.  So, as you are scouring policies, you may want to consider separating your resources into a [...]

I presented to the members of PRSA this week on building a social media policy and best practices of policy development. Part of the discussion focused on the language and tone that you find in social media policies and guidelines.

I read so many great articles when I was on vacation last week. The article, “Drupal vs. Joomla” I thought was especially helpful. It appeared in the June issue of Entrepreneur Magazine. Now you’re probably wondering why I would be so enthusiastic about an article (really it was a chart) on content management systems.

I took a vacation this week for some rest and relaxation. With vacation comes time to reflect and self-evaluate. It’s already the end of June and I thought it would be a good idea to check on my progress toward 2010 PR and social media related goals.

Did you know that if Facebook were a country, it would be the third largest in the world after China and India?  Facebook’s global growth is explosive and for many professionals, it’s difficult to find a book that captures the intricacies of Facebook without being overwhelming, offers the opportunity to learn how to create community [...]

I recently participated in a webinar for the Ocala Chapter of the Florida Public Relations Association. My topic was building social media into your business plan. Social media is a game changer for business and as a result companies are rethinking resources (people), process and technology .