Deirdre Breakenridge

My first post on New PR 2.0 Measurement was well received. Measurement is one of the hottest topics right now. I’m noticing that most of my professional associations and well known publications are having monthly seminars/webinars on this topic. There are so many tools and techniques that it can almost be overwhelming for the PR professional. How do you measure the conversations that take the form of tweets, comments and blog posts? What about negative comments in social networks? Are free measurement tools such as Google Analytics and TweetBeep enough?

I guess you’ve heard this expression “Putting the Public Back in Public Relations” quite a bit, but perhaps you haven’t seen progress toward making it happen.  My new book, Putting the Public Back in Public Relations, co-authored with Brian Solis, offers PR professionals the steps they need to take to become champions in the PR [...]