Deirdre Breakenridge

The holiday season reminds me of the song from the Sound of Music, “My Favorite Things.” Although there are many items on that list, I wanted to share a few of my favorite (PR 2.0) things that I’ve either read in 2009, or relied upon to get me through the year. Of course, I would love to mention everyone and everything that I find valuable online and read all year long, but then this wouldn’t be a blog post…it would be a BIG blog book .

I first learned about Tamar Weinberg’s (@tamar) book, The New Community Rules: Marketing on the Social Web, from Chris Brogan’s blog Community and Social Media (@chrisbrogan). I’m very happy that Chris introduced me to this book and he was right when he said that this is a really well done book and Tamar “knocked it out of the park.” So far, I’ve never been disappointed with Chris’ recommendations! I’ve read many books on social media from Now Is Gone and The New Influencers to The New Rules of Marketing and PR and Marketing to the Social Web (all really good books by the way). But for me, Tamar’s book stands out as a very thorough step by step easy guide to the thinking and planning that goes behind social media marketing all the way through to the best practices of implementation (and, of course, where it make sense for you to engage in communities and how to do it the right way).